A digital roadmap is a necessary yet often overlooked process that ensures you are using a comprehensive approach to maximise efforts across each online channel, effort and/or role to develop long term, sustainable results.
Becoming more strategic by aligning the company vision with your existing digital channels will uncover tactics that when executed will provide the competitive edge you’ve been looking for.
1. Half day workshop to discuss and assess your entire digital landscape - website, marketing activities, customer journey, target audience and business objectives.
2. Internal assessment of these areas to align them with opportunities for improvement, both strategic and tactical in the form of a 6-12 month roadmap.
* Business/Audience Goals
* Org Key Results
* Customer Journey
* Existing Technology
* 6-12 Month Delivery Roadmap
Website, SEO & Reporting
* Optimisation strategy for awareness, consideration and conversion
* Create the backlog for ongoing features and enhancements
Digital Marketing & Content
* Build plan across organic (SEO), paid, direct and social channels
* Create a pathway to fastrack audience engagement and increase brand awareness with paid media channels
3rd Party Software
* Mapping required 3rd party tools and features to existing environment & infrastructure
* Ongoing insight into how your Dream Growth Strategy is performing with detailed analytics and reporting.
Monthly Reviews & Recommendations
* Ideas for new types of content, campaigns, ads, etc. are provided to help evolve your Growth Strategy accordingly.
Auckland, Waikato, Taranaki, Wellington, Canterbury, Otago, Southland, Northland, West Coast, Bay of Plenty, East Coast, Hawke's Bay, Manawatu Wanganui, Marlborough Nelson Tasman