Service
Digital roadmap for small business
2 categories registered  
WHY
A digital roadmap is a necessary yet often overlooked process that ensures you are using a comprehensive approach to maximise efforts across each online channel, effort and/or role to develop long term, sustainable results.


Becoming more strategic by aligning the company vision with your existing digital channels will uncover tactics that when executed will provide the competitive edge you’ve been looking for.


HOW

1. Half day workshop to discuss and assess your entire digital landscape - website, marketing activities, customer journey, target audience and business objectives.

2. Internal assessment of these areas to align them with opportunities for improvement, both strategic and tactical in the form of a 6-12 month roadmap.

Objectives

* Business/Audience Goals
* Org Key Results

Current Landscape

* Customer Journey
* Existing Technology

Outcome

* 6-12 Month Delivery Roadmap

Website, SEO & Reporting

* Optimisation strategy for awareness, consideration and conversion
* Create the backlog for ongoing features and enhancements

Digital Marketing & Content

* Build plan across organic (SEO), paid, direct and social channels
* Create a pathway to fastrack audience engagement and increase brand awareness with paid media channels

3rd Party Software

* Mapping required 3rd party tools and features to existing environment & infrastructure

Monthly Reporting

* Ongoing insight into how your Dream Growth Strategy is performing with detailed analytics and reporting.

Monthly Reviews & Recommendations

* Ideas for new types of content, campaigns, ads, etc. are provided to help evolve your Growth Strategy accordingly.


COST
$5K+GST ($160/hr)
Status Comments History
Registered 12/05/2020 Service created
15/05/2020 Registration Granted
30/07/2020 Description Changed
30/07/2020 Description Changed
31/07/2020 Registration Granted
31/07/2020 Description Changed
31/07/2020 Registration Rejected
31/07/2020 Description Changed
31/07/2020 Registration Granted
Service Category Fund Provider Status Comments History
COVID-19 Support NZTE Registered 12/05/2020 New Registration Requested
15/05/2020 Registration Granted
Digital Enablement NZTE Registered 12/05/2020 New Registration Requested
15/05/2020 Registration Granted
 
Auckland, Waikato, Taranaki, Wellington, Canterbury, Otago, Southland, Northland, West Coast, Bay of Plenty, East Coast, Hawke's Bay, Manawatu Wanganui, Marlborough Nelson Tasman

Events

 

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