How to Digital Marketing - A programme for strategizing your online marketing and measuring your ROI
Categories: COVID-19 Support, Digital Enablement
Service available in: Auckland, Canterbury, Northland
Description
This one on one programme is designed for business owners, marketing managers, operations and marketing executives who are new to digital marketing. We’ll work with you to develop and implement a full online marketing strategy to promote your website with the major internet search engines with a vie more
This one on one programme is designed for business owners, marketing managers, operations and marketing executives who are new to digital marketing. We’ll work with you to develop and implement a full online marketing strategy to promote your website with the major internet search engines with a view to increasing your online position and presence. We'll also help you to develop social media & paid online marketing strategies that tie in with your other digital content so it reflects your brand and seamlessly integrates with your website.

By the end of the programme you will have a solid understanding of how to market your business online. You will know how to use your business objectives to decide which digital marketing channels fit your business, implement an online marketing strategy and measure your ROI.

The programme is one on one training, with on-call access to the coach. You will also have access to pre-recorded videos on digital marketing during the programme, and for a period of time afterwards.

The programme includes one fortnightly session plus an equal amount of analysis and preparation time for the coach. We would expect to run the programme over 20 hours. Investment required is up to $3,000 (plus GST) depending on the business needs. The fee is based on our hourly rate of $150 plus GST.

PROGRAMME CONTENT

1. Introduction to Digital Marketing
- Identifying your business objectives
- Finding out what people are searching for online
- Devising & implementing your digital marketing strategy
- Measuring your outcomes and ROI

2. Search Engine Marketing
- Identifying your keyword portfolio
- Identifying and fixing technical issues with your website
- Building relevant content and sharing it
- Adding internal links, video and other content to hold visitors’ attention
- Defining your goals and measuring results

3. Introduction to Google Analytics
- Setting up your Analytics account
- Understanding the terminology
- Analysing the key statistics
- Segmenting demographic data to understand your visitors
- Setting and measuring goals

4. Online Advertising
- Identifying which channels are right for your business
- How to setup campaigns in Google Ads, YouTube, Facebook & Instagram, LinkedIn
- Measuring your ROI less
Contact: Paul Curtis
Email: paul@designerwebsites.co.nz
Phone: 09 360 1678
Website: http://www.designerwebsites.co.nz
How to Ecommerce - a programme to help you start selling online, advertising your products online & measuring your ROI
Categories: COVID-19 Support, Digital Enablement
Service available in: Auckland, Waikato, Taranaki, Wellington, Canterbury, Otago, Southland, Northland, West Coast, Bay of Plenty, East Coast, Hawke's Bay, Manawatu Wanganui, Marlborough Nelson Tasman
Description
This one on one programme is designed to help SME business owners start selling their products online. We’ll work with you to identify the right e-commerce platform for your business, help you to overcome the frequent obstacles for selling online (such as calculating shipping costs), develop an onli more
This one on one programme is designed to help SME business owners start selling their products online. We’ll work with you to identify the right e-commerce platform for your business, help you to overcome the frequent obstacles for selling online (such as calculating shipping costs), develop an online marketing strategy to help sell your products and put in place a reporting framework for measuring your ROI.

By the end of the programme you will have a solid understanding of how to sell and market your products online. You will have identified the steps you need to work through to launch an e-commerce store that works for your business, and a marketing plan to advertise your products to your target market.

The programme is one on one training, with on-call access to the coach. The programme includes one fortnightly session plus an equal amount of analysis and preparation time for the coach (although there is room for flexibility here). We would expect to run the programme over 10 hours. Investment required is up to $1500 (plus GST) depending on the business needs. The fee is based on our hourly rate of $150 plus GST.

The programme can be delivered in person within Auckland (or by video conference), and by video conference to areas outside of Auckland (so is available to anyone in New Zealand).


PROGRAMME CONTENT

1. Understanding Your Business
- Reviewing your business objectives and business needs
- Reviewing your product catalogue and target market
- Identifying any key obstacles to selling your products online

2. Identifying the Right E-Commerce Platform & Payment System
- Review the main e-commerce platforms that are available, and their fit with your business needs
- Review the main payment gateways available, and their fee structures
- Review your current shipping cost calculations and how they could be performed by an e-commerce platform

3. Online Advertising, Email Marketing & Measuring Your ROI
- Identifying which online media channels are right for your business
- How to setup campaigns in Google Ads, YouTube, Facebook & Instagram
- Email marketing (Mailchimp)
- Using Google Analytics to Measure your ROI less
Contact: Paul Curtis
Email: paul@designerwebsites.co.nz
Phone: 09 360 1678
Website: http://www.designerwebsites.co.nz