COVID 19 - Business Marketing Basics
Categories: COVID-19 Support, Digital Enablement
Service available in: Auckland
Description
In this one-on-one consulting workshop, we'll show you how to identify the 3 key audiences that will help generate revenue for your business. Once identified, we'll look at how to market to them based on their personalities and buying habits. This will then help you to understand how to 'talk' to yo more
In this one-on-one consulting workshop, we'll show you how to identify the 3 key audiences that will help generate revenue for your business. Once identified, we'll look at how to market to them based on their personalities and buying habits. This will then help you to understand how to 'talk' to your audiences on your various social media and online platforms.
By the end of the 3 workshops, you will understand how to find your target market, how to communicate with them, and how to choose the best platforms to communicate with them.
Cost for 3x 2-hour sessions is $900+GST
CHARGED AT $150 per hour, +GST less
Contact: Tessa Langley
Email: tessa@tesserae.nz
Phone: 02102665524
Website: http://www.tesserae.nz
COVID 19 - E-Commerce Set up and Management
Categories: COVID-19 Support, Digital Enablement
Service available in: Auckland
Description
In this 5-part series of one-on-one workshops, we will take you through setting up a website using Shopify, setting up the DNS settings so you can use your own domain name, how to add products, how to report on product sales and how to add payment methods to the site. We will also discuss the benefi more
In this 5-part series of one-on-one workshops, we will take you through setting up a website using Shopify, setting up the DNS settings so you can use your own domain name, how to add products, how to report on product sales and how to add payment methods to the site. We will also discuss the benefits and challenges that come with using Shopify Templates, and how you can modify them to get the best look for your site.
5 sessions are each 2.5 hours in length.
The sessions are completed online using Skype.
You will have around 2 hours homework after each session.
Total cost = $1875+GST (charged at $150+GST per hour) less
Contact: Tessa Langley
Email: tessa@tesserae.nz
Phone: 02102665524
Website: http://www.tesserae.nz
COVID 19 - How to create newsletters that SELL
Categories: COVID-19 Support, Digital Enablement
Service available in: Auckland
Description
In this 3-part, one-on-one workshop, we will discuss different email platforms to engage your audiences, including MailChimp, Marketo, and Shopify's new in built Mail feature. We will then discuss how to create a template in the chosen system, and the hierarchy of content to engage readers. We wil more
In this 3-part, one-on-one workshop, we will discuss different email platforms to engage your audiences, including MailChimp, Marketo, and Shopify's new in built Mail feature.
We will then discuss how to create a template in the chosen system, and the hierarchy of content to engage readers.
We will provide ideas regarding your use of imagery within newsletters, and resources where you can find free, high quality images to boost the look of your newsletters.
Finally, we will provide tips on writing compelling copy that SELLS your product without loosing readers.
We will also look at ways in which you can ensure your emails don't end up in Spam or Promotion folders!
2x 2.5 hour sessions, spread across 2 weeks.
Run entirely online using Skype.
You can expect around 2 hours homework each week.
Charged at $150+GST per hour
Total cost = $750+GST less
Contact: Tessa Langley
Email: tessa@tesserae.nz
Phone: 02102665524
Website: http://www.tesserae.nz
COVID - 19: E-commerce site product photography
Categories: COVID-19 Support, Digital Enablement
Service available in: Auckland
Description
In this one-on-one consulting workshop, we will show you how to photograph and professionally edit up to 100 photos of products for your website. This consulting and assistance is provided entirely online. We will consult with you using Skype, and help set up your photograph area via Skype also. more
In this one-on-one consulting workshop, we will show you how to photograph and professionally edit up to 100 photos of products for your website.
This consulting and assistance is provided entirely online.
We will consult with you using Skype, and help set up your photograph area via Skype also.
After taking photos, you can email them through to us for suggestions on how to improve them (ie lighting changes to reduce shadows, positioning of camera).
We will also screen share to demonstrate how to crop and rotate images, as well as adjust colours and contrast, to ensure your images 'pop'. We will assist you with up to 100 images for your ecommerce website.

3 sessions of 4 hours each
$150/hour + GST
Total cost = $2070 (inc GST) less
Contact: Tessa Langley
Email: tessa@tesserae.nz
Phone: 02102665524
Website: http://www.tesserae.nz
COVID 19 - E-Commerce Set up and Management
Categories: COVID-19 Support, Digital Enablement
Service available in: Auckland
Description
In this 5-part series of one-on-one workshops, we will take you through what's needed to get your bricks-and-mortar shop, online. We will discuss, and prompt you to think about and research: - Obtaining a Domain name and website hosting - Pricing your products - Shipping options (Courier v more
In this 5-part series of one-on-one workshops, we will take you through what's needed to get your bricks-and-mortar shop, online.

We will discuss, and prompt you to think about and research:

- Obtaining a Domain name and website hosting
- Pricing your products
- Shipping options (Courier vs standard shipping / domestic and international)
- Creating a Privacy Policy
- Creating Terms and Conditions for your site
- Finding the right Payment Provider (for example, PayPal, BrainTree, and Stripe)
- Reviewing Sales Platforms to sell your products and services including WordPress with WooCommerce, Shopify and Kajabi
- How to write compelling Product Descriptions
- How to create valuable content to increase visits to your site (for example, Gated White Papers and Blog Articles
- How to report on Product Sales to determine the best Sales and Marketing Channels
- Setting up a Google Analytic account
- Adding Google Analytics to a site to discover how people are finding out about your business
- Applying SEO Best Practices throughout the site to boost traffic (for example, applying well constructed H1 and H2 content throughout the site, Alt Tags and Titles to images, and adding Page Titles and Descriptions throughout the site).

5 sessions are each 4 hours in length.
The sessions are completed online using Skype.
You will have around 2 hours homework after each session.
Total cost = $3000+GST (charged at $150+GST per hour) less
Contact: Tessa Langley
Email: tessa@tesserae.nz
Phone: 02102665524
Website: http://www.tesserae.nz
COVID 19: Photography Course
Categories: COVID-19 Support, Digital Enablement
Service available in: Auckland
Description
In this one-on-one consulting workshop, we will: - Join you over Skype to provide remote guidance assisting you to take photos. Throughout this 3-hour session we will discuss a range of topics, including: + Working with ISO, Aperture and Shutter Speed on a DSLR camera + Working in mix more
In this one-on-one consulting workshop, we will:

- Join you over Skype to provide remote guidance assisting you to take photos. Throughout this 3-hour session we will discuss a range of topics, including:
+ Working with ISO, Aperture and Shutter Speed on a DSLR camera
+ Working in mixed lighting conditions
+ Composing images
+ Working with lighting equipment
+ Lens options

In a 2-hour follow up Skype session, we will then demonstrate how to:
+ Import from external hard drive
+ Correct exposure for images
+ Correct colour balance
+ Prepare images for web
+ Crop if needed and how to use adjustment brushes if needed.


$285/hour + GST
Total cost = $2000 (+ GST)

(Cost includes travel time to location photo shoot of up to 2 hours) less
Contact: Tessa Langley
Email: tessa@tesserae.nz
Phone: 02102665524
Website: http://www.tesserae.nz
COVID 19 - How to set up a website
Categories: COVID-19 Support, Digital Enablement
Service available in: Auckland
Description
Across 4 ONLINE sessions, we will provide advice on: - How to compare and choose the right website builder platform for your business based on your needs - How to compare and choose the right website hosting plan (if needed) - How to configure your domain name (including DNS settings on your we more
Across 4 ONLINE sessions, we will provide advice on:

- How to compare and choose the right website builder platform for your business based on your needs
- How to compare and choose the right website hosting plan (if needed)
- How to configure your domain name (including DNS settings on your web host)
- How to compare and choose a compelling website template to be used on your site
- How to create compelling text content to engage site visitors
- How to choose images that convey your brand and offering
- How to set up an email address based on your domain name
- How to set up email platform which will send and receive email for you
- How to set up a contact form on your site


4 sessions are each 3 hours in length.
The sessions are completed online using Skype.

NOTE, this Service will take you through the steps of how to set up a website. We will not be creating a site for you.

You will have around 2 hours homework after each session.
Total cost = $2500+GST (charged at $167+GST per hour) less
Contact: Tessa Langley
Email: tessa@tesserae.nz
Phone: 02102665524
Website: http://www.tesserae.nz
COVID 19: Maximise your Website Sales Potential
Categories: COVID-19 Support, Digital Enablement
Service available in: Auckland, Wellington
Description
This one-on-one course has been designed to assist existing businesses in communicating with their audiences and boost incoming enquiries, with a view to increase sales from a wider audience. This course would be of great benefit to those businesses who have lost some, or a significant amount of wor more
This one-on-one course has been designed to assist existing businesses in communicating with their audiences and boost incoming enquiries, with a view to increase sales from a wider audience. This course would be of great benefit to those businesses who have lost some, or a significant amount of work due to the Covid-19 crisis, and are looking to increase the number of incoming leads to their business.

Taking place entirely via Skype we will advise you on how to improve your websites' ability to bring in new customers.
We will be providing advice and recommendations throughout the course to help you improve the customer journey, however we will not be carrying out the work on your site - this is up to you.

Across 4 sessions of 3.5 hours each, we will go through:

SESSION 1: Understanding Your Audience
We will provide advice on how to reach 3 key audiences available to your business. We will also advise on how to best communicate with them via advertising and your website content.

SESSION 2: Planning your Content
In this session, we will take a look at your current website and review the customer journey as it stands. We will advise you on the changes to website copy and page structure which need to be made to better reach the audiences identified in Session 1. Depending on your business model, this might relate to improving a customer journey to a Contact Form, or to make a Purchase.

SESSION 3: Advertising
Once you have reworked the content on your website, you need to ensure that you have advertising channels appropriately set up to maximize your advertising spend. We will review and provide advice relating to your existing advertising platforms (for example Adwords, remarketing ads, display ads, print ads and social ads), and recommend ways to minimize your ad spend but increase visits to your site. We will provide advice around Google Ad campaigns, keywords, and setting up ads. We will will also provide advice on how to test and compare campaigns, as well as what budgets you should be setting to make sure the campaigns work to meet your business needs.

In summary, we will provide advice on how to:
- Identify your ideal customer
- How to create content that resonates with your ideal customer
- How to create compelling landing pages that entice new leads
- How to create advertisements (print and/or online) that resonate with each of your audiences

This course is run over 4 online sessions, at 4.5 hours each. The course is charged at $150 per hour, plus GST.
TOTAL COST = $ 2800 +GST less
Contact: Tessa Langley
Email: tessa@tesserae.nz
Phone: 02102665524
Website: http://www.tesserae.nz