Hospitality is a dynamic industry and to take your hospitality business to the next level requires skill and careful management by competent leaders. Cost management is a vitally important skill for all hospitality business owners and managers to master to ensure the profitability and longevity of their business.

Throughout the workshop series participants will gain practical skills to monitor and manage costs and develop strategies to maximise profits without sacrificing the quality of the guest experience. Participants will leave with business tools to implement measurable changes onto their businesses.

Delivery methods available:
• One-on-one coaching, either face to face or via Zoom
• Workplace training, either face to face or via Zoom
• Group workshop

This hands-on workshop is broken into four sessions:
Session 1: Understanding hospitality control systems
Session 2: Beverage management: list planning, costings, stock control and technology
Session 3: Menu management: food costing, menu engineering and technology
Session 4: Maximising revenue opportunities: sales skills and staff incentives

Following the workshop series, participants will be provided with a 1 hour one-on-one coaching session to answer any business specific questions to aid implementing the session based learning into their business or to discuss or remedy an existing challenge.

Cost:
• One-on-one coaching and workplace training: From $175+GST per hour based upon individual requirements and/or number of participants. Travel costs may apply.
• Group Workshop: 4 x 3.5 hr sessions + 1x 1 hr one-on-one coaching session via Zoom (included in session cost) - $375+GST per session - min 12 / max 20 participants. less

Super human organisation and multi-tasking abilities, creative flair and a heap of ingenuity are just some of the things required for effective event management. Immerse yourself in this intensive one day workshop, designed for PA’s, EA’s, small business owners or part time event organisers, to acquire necessary practical skills and knowledge for planning and delivering successful and measurable events, conferences and meetings, using the Collective Concepts unique four step approach to event management.

Delivery methods available:
• One-on-one coaching, either face to face or via Zoom
• Workplace training, either face to face or via Zoom
• Group workshop

Topics include:
• Event design and setting clear objectives
• Preparing event planning timelines and action plans
• Planning for an excellent attendee experience
• Setting and managing the event budget
• Funding, sponsorship and partnerships
• Consents, integrated health and safety practices and contingency plans
• Choosing the right venue
• Selecting, contracting and co-ordinating multiple suppliers
• Selecting speakers and entertainment
• Event styling and customising your event
• Marketing your event
• Stress free on the day coordination tips
• Event close out, reporting and evaluation
• Tips, tricks and tools for running a successful event

Cost:
• One-on-one coaching and workplace training: From $175+GST per hour based upon individual requirements and/or number of participants. Travel costs may apply.
• Group Workshop: 1x 1 day (6.5 hour session) - $799+GST per session - min 12 / max 20 participants per session. less

Development of a robust digital marketing strategy designed to target the domestic tourism and hospitality market during the COVID-19 recovery phase, and recommendations on preparing to target trans-Tasman visitors when the border opens.

The strategy creation process begins with evaluation of your business strategy and goals before a comprehensive review of your social insights and Google Analytics results, along with current and future market trends.

Your final strategy will be presented to you and includes practical advice and tips and tools to implement the strategy recommendations to grow your audience and your sales, based on your past results, your goals and your new target audience.

What is included?
• Business strategy and goal setting for operating in the COVID-19 recovery phase
• An audit of your existing social media channels
• An overview of what your Google Analytics and key metrics are (who is your audience, what are they looking for, how do they behave on your digital mediums, your Google ranking, how any paid advertising is performing, your conversion rate and return on investment (if possible), traffic on mobile, website speed, and so much more)
• A benchmark audit of your main competitors
• A plan to identify, reach and attract new markets and audiences (incl. distribution channels)
• Advice on digital marketing mediums to use based on your goals and your target audience
• A content strategy for each social media channel to increase your engagement rate: tone of voice, weekly topics to cover, type of content / media, tips for Stories, which hashtags to use (and when!), frequency, best posting time, etc.
• Blog and email marketing calendar
• Recommendations on how to increase your fan/follower base
• Recommendations on allocating your digital and traditional advertising budget, and how to measure the results
• Recommendations on how to optimise your website and its tracking: SEO tips (Search Engine Optimisation), conversion funnel, keywords to use, etc.
• Research and ideas on setting up joint promotions and packages (and how to use digital marketing as a product development tool for the domestic tourism and hospitality market)
• Tips for integrating the online and offline customer experience
• Advice on when and what to outsource
• Digital strategy presentation and next steps for implementation overview


Delivery methods available:
• One-on-one, either face to face or via Zoom

Cost:
Digital Marketing Strategy Development and Presentation - $3800 + GST less

The hospitality & tourism industries are faced with many challenges when it comes to sourcing, training and retaining staff. This workshop series aims to provide participants with the practical tools and advice to align their business strategy and human resource processes in order to unlock an organisational culture that celebrates high performance, lower turnover, increased revenue and customer satisfaction.

Workshop participants will leave with actionable steps, resources and tips for overcoming challenges, to implement a successful strategic human resource model into their own workplace.

Delivery methods available:
• One-on-one coaching, either face to face or via Zoom
• Workplace training, either face to face or via Zoom
• Group workshop

Topics include:

• The unique nature of the hospitality and tourism industry, and the impact on HRM
• Promoting hospitality and tourism careers
• Strategic human resource management
• Human resource leadership
• Tips for building a positive organisational culture
• Job analysis
• Building processes for recruitment, selection, onboarding, training and development
• Performance management and managing Conflict
• The link between motivation and productivity
• Employee retention
• Employment Relations Act 2000 and tools for success

This hands-on workshop is broken into four sessions:
Session 1: Strategic human resource management and organisational culture
Session 2: Job analysis, recruitment and selection
Session 3: On-boarding and on the job training
Session 4: managing high performance teams

Following the workshop series, participants will be provided with a 1 hour one-on-one coaching session to assist with implementing their own strategy human resource practices into their business.

Cost:
• One-on-one coaching and workplace training: From $175+GST per hour based upon individual requirements and/or number of participants. Travel costs may apply.
• Group Workshop: 4 x 3.5 hr sessions + 1x 1 hr one-on-one coaching session via Zoom (included in session cost) - $375+GST per session - min 12 / max 20 participants. less

The hospitality & tourism industries are being faced with many challenges due to the international COVID-19 response.

Face the challenge head on with one-on-one coaching sessions, delivered via Zoom, and gather practical tools and advice to develop and align your immediate business and human resource strategies and processes to future proof your business.

Your personal coaching plan will be developed following an initial consultation. This will include suggested topics for discussion based on your immediate needs and/or challenges, action points for implementing processes or tools into your business, suggested frequency and number of coaching sessions.

Delivery method available:
• One-on-one coaching and advice, via Zoom

Topics available:

• Strategic human resource response to COVID-19
• Human resource leadership
• Tips for building a positive organisational culture during a crisis
• Job analysis for future business planning
• Building processes for future recruitment, selection, onboarding, training and development
• Rostering
• Employee retention – wage and leave subsidy options for employers
• Navigating redundancies
• Employment Relations Act 2000 and tools for success

Cost:
• One-on-one coaching and advice: $175+GST per hour less

The hospitality and tourism industries are being faced with many challenges due to the international COVID-19 response.

Face the challenge head on with one-on-one marketing strategy consultation and support, delivered via Zoom (or in person at Level 2), and gather practical tools and advice to develop, implement and measure a marketing strategy that aligns with your business goals to future proof your business, and reach new markets.

Your personal consultancy plan for development of your marketing strategy will be created following an initial consultation. This will focus on your immediate needs and/or challenges to support business continuity throughout the COVID-19 response, while allowing flexibility as markets are re-established and the New Zealand border reopens.

Delivery method available:
• One-on-one consultancy, via Zoom or in-person from Level 2

Expertise:
• Business strategy and goal setting for operating in the COVID-19 recovery phase
• Identifying, reaching and attracting new markets and audiences
• Digital marketing strategy
• Content creation and planning
• Competitor benchmarking
• Advice on digital and traditional marketing mediums to support your goals and reach your target audience
• Recommendations on allocating your digital and traditional advertising budget, and how to measure the results
• Website optimisation: SEO tips (Search Engine Optimisation), conversion funnel, keywords to use, etc.
• Email marketing
Costs:
• One-on-one consultation and preparation of your marketing strategy: $175+GST per hour less

Collective Concepts specialise in digital marketing and brand engagement for tourism, hospitality and event businesses in the Canterbury region.

This service provides tourism and hospitality business owners with one-oo-one support that is part strategic consultation and part coaching to provide you with the skills and knowledge needed to manage your own successful paid social media campaigns.

This service can include:
- Set up and/or optimising social media channels that are relevant to your business: Facebook, Instagram, Linkedin, Google, Pinterest, etc.
- How to use you marketing strategy and organic social media results to guide decision making and content creation for paid social media campaigns

Understanding Facebook Business Manager:
- Creation of the account if needed
- Facebook Ads Manager
- Set up (billing, roles…)
- Features and functionality

Facebook advertising:
- Audience creation: creation of targeted and custom audiences for your business
- Remarketing: events creation for Facebook pixel installed on your website + how / when to remarket
- Ads setup: how to create and copy write ads that engage your desired audience
- How to boost posts
- Analytics: which KPI’s to monitor and to interpret the results

Instagram:
- Ads setup through Facebook Ads manager
- How to boost a post on Instagram only
- How to access and use insights and monitoring

In-house coaching:
- In-house coaching session/s to help you confidently manage and review your paid social media campaigns

Costs
- One-on-one consultation and in-house training: $175+GST per hour

If you require digital marketing strategy support, please see our service: Digital Marketing Strategy for the Domestic Tourism & Hospitality Market less