Promotional Planning
Categories: Marketing
Service available in: Auckland, Waikato, Taranaki, Wellington, Canterbury, Otago, Southland, Northland, West Coast, Bay of Plenty, East Coast, Hawke's Bay, Manawatu Wanganui, Marlborough Nelson Tasman
Description
Profitable promotions don’t just happen. Thought and planning up front can save you costly mistakes and keep you focused on what you are trying to achieve. Also, your budgets can be firmly controlled. Using a 12 step template, learn how to quickly create and plan every promotion. Use your templat more
Profitable promotions don’t just happen. Thought and planning up front can save you costly mistakes and keep you focused on what you are trying to achieve. Also, your budgets can be firmly controlled.
Using a 12 step template, learn how to quickly create and plan every promotion. Use your template and your promotions again and again. A brief written plan for each promotion means:
• You have clear objectives, to be able to create your plan of what you are trying to achieve, why, when and how.
• You have a quick reference document to consult when making decisions.
• You can easily share the information about the promotion with staff and anyone else involved in the promotion such as your Web Company or graphic artist.
• You can quickly repeat the promotion again and again saving yourself lots of time and money.
• You will know whether the promotion worked and whether it is worth doing again – saving you costly mistakes.
• What you may need to changes slightly for next time.
• With a clear plan you can make sure everything is consistent and your marketing material is all working together.
This course takes you through this valuable template and gives you professional help and guidance for how to make your promotions work for your business.

DURATION:
1 x 2 hour one on one training session

COST:
$640 + GST
Arrangements can be made to include a second relevant staff member.

Note: Cost includes preparation and meeting follow up less
Contact: Helen Down
Email: helen.down@synthesis.co.nz
Phone: 04 528 6214
Website: http://www.synthesis.co.nz
Measuring & Evaluating Your Marketing
Categories: Business Planning, Marketing
Service available in: Auckland, Waikato, Taranaki, Wellington, Canterbury, Otago, Southland, Northland, West Coast, Bay of Plenty, East Coast, Hawke's Bay, Manawatu Wanganui, Marlborough Nelson Tasman
Description
Was a promotion a success or not? There are many ways to determine if a promotion is a success or a failure: • Did it meet its financial objectives? • Was the amount of effort required reasonable? • Did it enhance your relationship with your customers and make them feel good about you and more more
Was a promotion a success or not?
There are many ways to determine if a promotion is a success or a failure:
• Did it meet its financial objectives?
• Was the amount of effort required reasonable?
• Did it enhance your relationship with your customers and make them feel good about you and more loyal to your business?
• How does it compare to other promotions you have done and others have done?
Some promotions are just STARS! Aim to do more of the STARS and less of the failures.
Measuring your marketing efforts is a very important and often overlooked part of a company’s marketing. It is important because marketing expenditure should be viewed in the same way as any other business expense – in terms of your return on your investment.
To determine the effectiveness of your marketing activity, you need to know the results from each of your marketing efforts, regardless of whether it is advertising in the Yellow Pages or a Direct Mail Campaign. Set clear objectives before you start and rate your marketing efforts against these
In this workshop we show you how to measure your promotions and give you two proven, easy to use templates for you to continue to use in all your future promotions

DURATION:
1 x 2 hour one on one training session

COST:
$640 + GST
Arrangements can be made to include a second relevant staff member.

Note: Cost includes preparation and meeting follow up less
Contact: Helen Down
Email: helen.down@synthesis.co.nz
Phone: 04 528 6214
Website: http://www.synthesis.co.nz
Creating great direct mail letters
Categories: Marketing
Service available in: Auckland, Waikato, Taranaki, Wellington, Canterbury, Otago, Southland, Northland, West Coast, Bay of Plenty, East Coast, Hawke's Bay, Manawatu Wanganui, Marlborough Nelson Tasman
Description
When people think of direct mail letters, the words 'junk mail' often spring to mind. Others think of those awful 'To the Householder’ letters that are destined for the bin before they are even opened. However junk mail is just information that has not reached the right person. 'To the Householder’ more
When people think of direct mail letters, the words 'junk mail' often spring to mind. Others think of those awful 'To the Householder’ letters that are destined for the bin before they are even opened. However junk mail is just information that has not reached the right person. 'To the Householder’ letters scream out that the person writing to you does not know you or care enough about you to find out your name. Some believe such letters are purely the domain of large companies with huge marketing budgets.
In reality, direct mail letters for your business probably deserve another look! Direct mail letters (aka sales letters) can be an extremely valuable and powerful marketing tool for most small and medium sized businesses in New Zealand. They consistently outperform other marketing in terms of response and value for money.
Learn the six step process that works every time, and learn how to apply it to your business and marketing. Also find out all the different situations you can use direct mail letters to grow your business.

DURATION:
1 x 2 hour one on one training session

COST:
$640 + GST
Arrangements can be made to include a second relevant staff member.

Note: Cost includes preparation and meeting follow up less
Contact: Helen Down
Email: helen.down@synthesis.co.nz
Phone: 04 528 6214
Website: http://www.synthesis.co.nz
Revitalise Your Database Marketing
Categories: Marketing
Service available in: Auckland, Waikato, Taranaki, Wellington, Canterbury, Otago, Southland, Northland, West Coast, Bay of Plenty, East Coast, Hawke's Bay, Manawatu Wanganui, Marlborough Nelson Tasman
Description
One of the most valuable things your business should have is a well used, up to date customer database – to retain customers, generate referrals, manage your sales opportunities, improve your conversion rate and even if you intend to sell your business in the future. Learn the 9 reasons why you need more
One of the most valuable things your business should have is a well used, up to date customer database – to retain customers, generate referrals, manage your sales opportunities, improve your conversion rate and even if you intend to sell your business in the future. Learn the 9 reasons why you need a database, use our 45 point database specification checklist, find out how to choose your system, and the easiest ways to get started.

DURATION:
1 x 2 hour one on one training session

COST:
$640 + GST
Arrangements can be made to include a second relevant staff member.

Note: Cost includes preparation and meeting follow up less
Contact: Helen Down
Email: helen.down@synthesis.co.nz
Phone: 04 528 6214
Website: http://www.synthesis.co.nz
Developing Great Adverts For Your Business
Categories: Marketing
Service available in: Auckland, Waikato, Taranaki, Wellington, Canterbury, Otago, Southland, Northland, West Coast, Bay of Plenty, East Coast, Hawke's Bay, Manawatu Wanganui, Marlborough Nelson Tasman
Description
This coaching programme will help you to develop and use advertising media more effectively, to get a better return on your advertising spend. Learn how to write adverts that will work, what you need to include in your adverts and the mistakes to avoid. One of the biggest misconceptions about mark more
This coaching programme will help you to develop and use advertising media more effectively, to get a better return on your advertising spend. Learn how to write adverts that will work, what you need to include in your adverts and the mistakes to avoid.
One of the biggest misconceptions about marketing is that it is the same as advertising. The reality couldn’t be further from the truth. Advertising is however one of the first things people think of when it comes to questioning “How do I get new customers?”
Although advertising is one potential answer to that question, it can be both time consuming and expensive. Placing an advert and getting a good response are often two different things.

DURATION:
2 hours

COST:
$640 + GST one on one
Arrangements can be made to include a second relevant staff member.

Note: Cost includes preparation and meeting follow up

Arrangements can be made to include a relevant staff member. less
Contact: Helen Down
Email: helen.down@synthesis.co.nz
Phone: 04 528 6214
Website: http://www.synthesis.co.nz
The Art of Word of Mouth and Referral Marketing
Categories: Marketing
Service available in: Auckland, Waikato, Taranaki, Wellington, Canterbury, Otago, Southland, Northland, West Coast, Bay of Plenty, East Coast, Hawke's Bay, Manawatu Wanganui, Marlborough Nelson Tasman
Description
Word of Mouth or Referral Marketing is the most cost effective way to market your product or service. In fact many businesses feel that Word of Mouth is their leading source for getting new customers. Learn how to make the most of this valuable business resource. Word of Mouth is simply what it s more
Word of Mouth or Referral Marketing is the most cost effective way to market your product or service. In fact many businesses feel that Word of Mouth is their leading source for getting new customers. Learn how to make the most of this valuable business resource.
Word of Mouth is simply what it says - people talking and recommending your product or service to other people they know. It's about having them actively introduce you to potential customers. Word of Mouth Marketing or Referral Marketing is not something you can leave to chance. It is an art that is well worth mastering. Word of Mouth Marketing can carry you through challenging business times and help you make more of the better times.
This coaching programme will help you to get ahead using this great FREE yet very effective skill.

DURATION:
1 x 2 hour one on one training session

COST:
$640 + GST
Arrangements can be made to include a second relevant staff member.

Note: Cost includes preparation and meeting follow up less
Contact: Helen Down
Email: helen.down@synthesis.co.nz
Phone: 04 528 6214
Website: http://www.synthesis.co.nz
Newsletters – Customer Communication
Categories: Marketing
Service available in: Auckland, Waikato, Taranaki, Wellington, Canterbury, Otago, Southland, Northland, West Coast, Bay of Plenty, East Coast, Hawke's Bay, Manawatu Wanganui, Marlborough Nelson Tasman
Description
Newsletters form part of your customer communication plan and are still an effective way to engage with your customers and everyone else who needs to know about your business. The style, content, format and even the technology used to deliver and read these is changing all the time. By keeping up more
Newsletters form part of your customer communication plan and are still an effective way to engage with your customers and everyone else who needs to know about your business.
The style, content, format and even the technology used to deliver and read these is changing all the time. By keeping up with the changes and delivering good quality information that has a clear “what’s in it for me” message, your newsletters will help you build strong customer loyalty, good repeat business, a positive referral network and of course some immediate sales.

DURATION:
1 x 2 hour one on one training session

COST:
$640 + GST
Arrangements can be made to include a second relevant staff member.

Note: Cost includes preparation and meeting follow up less
Contact: Helen Down
Email: helen.down@synthesis.co.nz
Phone: 04 528 6214
Website: http://www.synthesis.co.nz
Getting Your Business Free Publicity
Categories: Marketing
Service available in: Auckland, Waikato, Taranaki, Wellington, Canterbury, Otago, Southland, Northland, West Coast, Bay of Plenty, East Coast, Hawke's Bay, Manawatu Wanganui, Marlborough Nelson Tasman
Description
This coaching session is designed to help you on your way to being your own PR guru! What could be better than FREE positive publicity? This is a very smart way to promote your business. Discover how to go about it, the keys to a good news story and how to approach the media with confidence. How more
This coaching session is designed to help you on your way to being your own PR guru! What could be better than FREE positive publicity? This is a very smart way to promote your business.
Discover how to go about it, the keys to a good news story and how to approach the media with confidence.
How to ‘get organised’ and secret media tips.

DURATION:
1 x 2 hour one on one training session

COST:
$640 + GST
Arrangements can be made to include a second relevant staff member.

Note: Cost includes preparation and meeting follow up less
Contact: Helen Down
Email: helen.down@synthesis.co.nz
Phone: 04 528 6214
Website: http://www.synthesis.co.nz
Developing your Brochure- Everything You Need To Know
Categories: Marketing
Service available in: Auckland, Waikato, Taranaki, Wellington, Canterbury, Otago, Southland, Northland, West Coast, Bay of Plenty, East Coast, Hawke's Bay, Manawatu Wanganui, Marlborough Nelson Tasman
Description
With this coaching programme, we talk brochures, whether this is a brand new idea, or you wish to evaluate your current ones. With attention on the specific ways that you can use them to be ‘smarter’ to give your business a lift! Brochures are a powerful tool, and need to ‘justify’ their costs by more
With this coaching programme, we talk brochures, whether this is a brand new idea, or you wish to evaluate your current ones. With attention on the specific ways that you can use them to be ‘smarter’ to give your business a lift!
Brochures are a powerful tool, and need to ‘justify’ their costs by having a measurable impact on sales.
Learn the 6 Key Steps and the 5 Must Haves before you spend any money on developing or updating your next brochure.

DURATION:
1 x 2 hour one on one training session

COST:
$640 + GST
Arrangements can be made to include a second relevant staff member.

Note: Cost includes preparation and meeting follow up less
Contact: Helen Down
Email: helen.down@synthesis.co.nz
Phone: 04 528 6214
Website: http://www.synthesis.co.nz
Create Your Web Site Brief
Categories: Marketing
Service available in: Auckland, Waikato, Taranaki, Wellington, Canterbury, Otago, Southland, Northland, West Coast, Bay of Plenty, East Coast, Hawke's Bay, Manawatu Wanganui, Marlborough Nelson Tasman
Description
A website is a 24/7 face to the outside world, and can often make or break business opportunities! By creating a highly defined and well thought out brief, you will save development costs and create a web site that does what you need it to do. Whether this is a new web site, or changing an existing more
A website is a 24/7 face to the outside world, and can often make or break business opportunities! By creating a highly defined and well thought out brief, you will save development costs and create a web site that does what you need it to do. Whether this is a new web site, or changing an existing one.
Prospective customers frequently depend on websites to conduct research, make product comparisons and gather other critical data required to make a buying decision. They can do all this before you even know about them. What they find on your website can be the difference between them making contact and not making contact.
Developing, or changing a website for your business takes a lot of time and usually a lot of money! Avoid these costly mistakes by knowing who to target with your website, what to say, how to say it and how to put it all together.

DURATION:
1 x 2 hour one on one training session

COST:
$640 + GST
Arrangements can be made to include a second relevant staff member.

Note: Cost includes preparation and meeting follow up less
Contact: Helen Down
Email: helen.down@synthesis.co.nz
Phone: 04 528 6214
Website: http://www.synthesis.co.nz
Setting Your Price
Categories: Marketing
Service available in: Auckland, Waikato, Taranaki, Wellington, Canterbury, Otago, Southland, Northland, West Coast, Bay of Plenty, East Coast, Hawke's Bay, Manawatu Wanganui, Marlborough Nelson Tasman
Description
Pricing your product or service is one of the most important business decisions you will make, and plays a key role in your marketing strategy. Your pricing needs to strike a balance between what your target market is willing to pay and the level of revenue you need to achieve - otherwise you won't more
Pricing your product or service is one of the most important business decisions you will make, and plays a key role in your marketing strategy. Your pricing needs to strike a balance between what your target market is willing to pay and the level of revenue you need to achieve - otherwise you won't be in business for long!
Many businesses, both large and small, find it difficult to know how much they should be charging, but don’t worry it’s actually a very simple process! That said, make sure you put the effort in and get your pricing right from day one – it will save you hours of frustration and make all the difference to your bottom line.
Learn the 4 key considerations that influence price, understand the fundamental of setting your price and discover the top 12 pricing strategies.

DURATION:
1 x 2 hour one on one training session

COST:
$640 + GST
Arrangements can be made to include a second relevant staff member.

Note: Cost includes preparation and meeting follow up less
Contact: Helen Down
Email: helen.down@synthesis.co.nz
Phone: 04 528 6214
Website: http://www.synthesis.co.nz
Take a Campaign Approach for better results
Categories: Marketing
Service available in: Auckland, Waikato, Taranaki, Wellington, Canterbury, Otago, Southland, Northland, West Coast, Bay of Plenty, East Coast, Hawke's Bay, Manawatu Wanganui, Marlborough Nelson Tasman
Description
There is one secret to marketing that most business people need to know, and it is this… ‘You need to take a campaign approach for better results.’ Common practice is to organise your marketing around the way you will reach your market i.e. buying lots of print advertising, booking radio space, doi more
There is one secret to marketing that most business people need to know, and it is this… ‘You need to take a campaign approach for better results.’
Common practice is to organise your marketing around the way you will reach your market i.e. buying lots of print advertising, booking radio space, doing a flier drop into letterboxes, advertising on television etc. However this is just the ‘media’ and organising your marketing around the media is inefficient and often just does not work.
A much better idea is to take a campaign approach – to integrate different aspects of your marketing so they’re all working together for a common purpose – to deliver you the best result. Make sure you focus and structure your marketing spend (and effort) around:
If you feel that it’s time for a rethink, learn how to take a campaign approach to your marketing and you will improve your results dramatically.

DURATION:
1 x 2 hour one on one training session

COST:
$640 + GST
Arrangements can be made to include a second relevant staff member.

Note: Cost includes preparation and meeting follow up less
Contact: Helen Down
Email: helen.down@synthesis.co.nz
Phone: 04 528 6214
Website: http://www.synthesis.co.nz
What Is Different About Your Business?
Categories: Business Planning, Marketing
Service available in: Auckland, Waikato, Taranaki, Wellington, Canterbury, Otago, Southland, Northland, West Coast, Bay of Plenty, East Coast, Hawke's Bay, Manawatu Wanganui, Marlborough Nelson Tasman
Description
Stand out from your competition and give your customers a clear reason for choosing your business over theirs. Determining what makes your business different is one of the most fundamental marketing decisions you need to make. Some people refer to this as your USP or Unique Selling Point. If you more
Stand out from your competition and give your customers a clear reason for choosing your business over theirs.

Determining what makes your business different is one of the most fundamental marketing decisions you need to make. Some people refer to this as your USP or Unique Selling Point.
If you are unable to decide what it is that makes your business different, then you cannot expect your customers to know either!
• To find out what makes your business stand out from the crowd, learn the key questions to ask yourself.
• Which of these answers are the most valued by our customers?

DURATION:
1 x 2 hour one on one training session

COST:
$640 + GST
Arrangements can be made to include a second relevant staff member.

Note: Cost includes preparation and meeting follow up less
Contact: Helen Down
Email: helen.down@synthesis.co.nz
Phone: 04 528 6214
Website: http://www.synthesis.co.nz
Is Social Media The Right Strategy For Your Business?
Categories: Business Planning, Marketing
Service available in: Auckland, Waikato, Taranaki, Wellington, Canterbury, Otago, Southland, Northland, West Coast, Bay of Plenty, East Coast, Hawke's Bay, Manawatu Wanganui, Marlborough Nelson Tasman
Description
Does it seem that all the other businesses you speak to, are all using social media. Twitter, Linked In, Pin Interest, Facebook and others, for marketing their business and you are unsure what to do, this coaching programme will guide you through and help you make a decision based on your business n more
Does it seem that all the other businesses you speak to, are all using social media. Twitter, Linked In, Pin Interest, Facebook and others, for marketing their business and you are unsure what to do, this coaching programme will guide you through and help you make a decision based on your business needs, resources and desired outcomes.

Some are already doing it well, many are doing it poorly and others think the whole thing is just too daunting and don’t know where to start. Or, even how to evaluate the time and commitment. Where do you make a start?
This coaching programme will help you to understand social media, if there could be benefits for your business and the time commitments involved.
If social media is the right ‘fit’ with your business then create your own social media tactical plan.

DURATION:
1 x 2 hour one on one training session

COST:
$640 + GST
Arrangements can be made to include a second relevant staff member.

Note: Cost includes preparation and meeting follow up less
Contact: Helen Down
Email: helen.down@synthesis.co.nz
Phone: 04 528 6214
Website: http://www.synthesis.co.nz
Powerful Promotions and Planning
Categories: Marketing
Service available in: Auckland, Waikato, Taranaki, Wellington, Canterbury, Otago, Southland, Northland, West Coast, Bay of Plenty, East Coast, Hawke's Bay, Manawatu Wanganui, Marlborough Nelson Tasman
Description
Give your promotions more growing power – Learn how to use one of the handiest tools you can have in your marketing toolkit – the Promotion Brief Template - and plan your promotions just like the professionals do. This valuable tool will give your promotions better focus and bigger impact. Turn you more
Give your promotions more growing power – Learn how to use one of the handiest tools you can have in your marketing toolkit – the Promotion Brief Template - and plan your promotions just like the professionals do. This valuable tool will give your promotions better focus and bigger impact.
Turn your marketing into a measurable business investment - Learn how to measure your marketing so you can work out what is worth spending money on and what you need to drop! Comes with 2 easy to use measuring tools.
Take a campaign approach for better results – Find out how to combine different elements of your marketing to achieve a much better result, including a handy campaign checklist.

A well laid out tactical plan- This ensures that you are well organised, not missing deadlines, have the time to create exactly want you want well in advance.

DURATION:
4 x half day sessions (3 hours) one on one training

COST:
$3,900 + GST
Arrangements can be made to include a second relevant staff member.

Note: Cost includes preparation and meeting follow up less
Contact: Helen Down
Email: helen.down@synthesis.co.nz
Phone: 04 528 6214
Website: http://www.synthesis.co.nz
Marketing Collateral Audit
Categories: Marketing
Service available in: Auckland, Waikato, Taranaki, Wellington, Canterbury, Otago, Southland, Northland, West Coast, Bay of Plenty, East Coast, Hawke's Bay, Manawatu Wanganui, Marlborough Nelson Tasman
Description
Learn how to carry out your own marketing collateral audit including brochures, flyers, promotional pamphlets and advertisements This is an essential step if you want to identify your key selling points, competitive advantage or improve your media selection and design layout. Then establish a clear more
Learn how to carry out your own marketing collateral audit including brochures, flyers, promotional pamphlets and advertisements This is an essential step if you want to identify your key selling points, competitive advantage or improve your media selection and design layout. Then establish a clear direction and focus for your marketing, including your calls to action, the messages you communicate, the design and layout of your collateral, and how to integrate your collateral more effectively in your sales process.
If your inquiry levels are low but you’re not quite sure where the problem lies then this could be what you need to do. It is also a good skill to learn if you are launching a new product or services and need to integrate new collateral with your other marketing.

Create a tactical plan for acting on the results of your review.

DURATION:
4 x half day sessions (3 hours) one on one training

COST:
$3,900 + GST
Arrangements can be made to include a second relevant staff member.

Note: Cost includes preparation and meeting follow up less
Contact: Helen Down
Email: helen.down@synthesis.co.nz
Phone: 04 528 6214
Website: http://www.synthesis.co.nz
Sales Process Audit
Categories: Business Planning, Marketing
Service available in: Auckland, Waikato, Taranaki, Wellington, Canterbury, Otago, Southland, Northland, West Coast, Bay of Plenty, East Coast, Hawke's Bay, Manawatu Wanganui, Marlborough Nelson Tasman
Description
A sales process audit is a complete review of every step in your sales process and strategy – right from when you first start to advertise, to the moment you reply to an inquiry, and through to a sale and after sales service. Learn how to identify any disconnects in your selling process and get a cl more
A sales process audit is a complete review of every step in your sales process and strategy – right from when you first start to advertise, to the moment you reply to an inquiry, and through to a sale and after sales service. Learn how to identify any disconnects in your selling process and get a clear focus to ensure your convert more enquiries into actual sales and also significantly increase your up selling opportunities.

Reviewing your sales process is useful if your marketing is generating lots of inquiries but few are being converted to sales, or if your up sales and repeat sales need improvement.

DURATION:
1 x 2 hour one on one training session

COST:
$640 + GST
Arrangements can be made to include a second relevant staff member.

Note: Cost includes preparation and meeting follow up less
Contact: Helen Down
Email: helen.down@synthesis.co.nz
Phone: 04 528 6214
Website: http://www.synthesis.co.nz
Taking on new marketing opportunities
Categories: Business Planning, Export, Marketing
Service available in: Auckland, Waikato, Taranaki, Wellington, Canterbury, Otago, Southland, Northland, West Coast, Bay of Plenty, East Coast, Hawke's Bay, Manawatu Wanganui, Marlborough Nelson Tasman
Description
An intensive 10 week coaching programme for business owners who are facing new marketing opportunities and need a co-ordinated, planned and structured approach. Ideal for those: • Launching a new product • Launching a new service • Entering into new markets • Experiencing major growth or decline more
An intensive 10 week coaching programme for business owners who are facing new marketing opportunities and need a co-ordinated, planned and structured approach. Ideal for those:
• Launching a new product
• Launching a new service
• Entering into new markets
• Experiencing major growth or decline
• Changes in their market
• New opportunities
• Facing new challenges.
• Recently bought a business

DURATION:
10 x 2 hour one on one training session (weekly)

COST:
$6,400 + GST
Arrangements can be made to include a second relevant staff member.

Note: Cost includes preparation and meeting follow up less
Contact: Helen Down
Email: helen.down@synthesis.co.nz
Phone: 04 528 6214
Website: http://www.synthesis.co.nz
How Do Your Customers See Your Business?
Categories: Marketing
Service available in: Auckland, Waikato, Taranaki, Wellington, Canterbury, Otago, Southland, Northland, West Coast, Bay of Plenty, East Coast, Hawke's Bay, Manawatu Wanganui, Marlborough Nelson Tasman
Description
Advice that’s often given to businesses is to ‘view the world through your customers’ eyes’ or to ‘think like your customer’. Sounds great, but in reality it’s very hard to know what this really means or how to go about doing it! With this coaching session, you will learn what viewing the world t more
Advice that’s often given to businesses is to ‘view the world through your customers’ eyes’ or to ‘think like your customer’. Sounds great, but in reality it’s very hard to know what this really means or how to go about doing it!
With this coaching session, you will learn what viewing the world through your customers’ eyes really means, and how an in-depth understanding of your specific customers will influence every aspect of your business. Creating the right perception so that your product/service is seen as more appealing when compared to your competitors.
So, who is your customer? Sounds a simple question to answer, but understanding your customer effectively extends to much more than just ‘male, 25 -35, earns over $50K’.
If you really want to improve your sales, you need to understand your customer better.

DURATION:
1 x 2 hour one on one training session

COST:
$640 + GST
Arrangements can be made to include a second relevant staff member.

Note: Cost includes preparation and meeting follow up less
Contact: Helen Down
Email: helen.down@synthesis.co.nz
Phone: 04 528 6214
Website: http://www.synthesis.co.nz
Marketing Plan - Level One
Categories: Business Planning, Marketing
Service available in: Auckland, Waikato, Taranaki, Wellington, Canterbury, Otago, Southland, Northland, West Coast, Bay of Plenty, East Coast, Hawke's Bay, Manawatu Wanganui, Marlborough Nelson Tasman
Description
A Marketing Plan is an extremely useful tool that gives you and your business focus and direction. These coaching sessions will help you produce a complete marketing plan. 1. Situation Analysis Understand the situation your business currently operates in, by deciding on your: • Strengths • more
A Marketing Plan is an extremely useful tool that gives you and your business focus and direction. These coaching sessions will help you produce a complete marketing plan.

1. Situation Analysis
Understand the situation your business currently operates in, by deciding on your:
• Strengths
• Weaknesses
• Opportunities
• Threats

And, analyse your:
• Customers
• Competitors,
• Financial situation


2. Marketing Strategy
Set some sensible and practical marketing objectives for your business and decide on an overall strategy for achieving these objectives. Includes:
• Objectives
• Marketing strategy
• Target market
• Branding and positioning
• Points of difference


3. Your Marketing Programmes
Using the 7 P’s of marketing we will decide how we will use price, product, promotion, physical facilities, place (distribution), process and people cohesively to help to grow your business and differentiate yourself from your competitors’.


4. Marketing Management
Define the operational details of how you’ll get the job done, Including:
• Set marketing budgets
• Learn how to measure and control your marketing
• Write your 12 month marketing action schedule


EXPECTED OUTCOME:
Provided you complete the required homework, by the end of your sessions, you will:
• Know the market context for your business
• Understand the internal and external factors to be considered before making fundamental marketing decisions
• Have developed a firm direction for and focus on the marketing you should undertake
• Have established who you need to communicate with, when to do it and with what information
• Have created a practical marketing action calendar to guide your marketing resources over the next 12 months


DURATION:
4 x half day sessions (3 hours) one on one training


COST:
$3,900 + GST
Arrangements can be made to include a second relevant staff member.


Note: Cost includes preparation and meeting follow up less
Contact: Helen Down
Email: helen.down@synthesis.co.nz
Phone: 04 528 6214
Website: http://www.synthesis.co.nz
Marketing Plan Level Two
Categories: Business Planning, Marketing
Service available in: Auckland, Waikato, Taranaki, Wellington, Canterbury, Otago, Southland, Northland, West Coast, Bay of Plenty, East Coast, Hawke's Bay, Manawatu Wanganui, Marlborough Nelson Tasman
Description
A Marketing Plan is an extremely useful tool that gives you and your business focus and direction. These coaching sessions will help you produce a complete marketing plan. 1. Situation Analysis Understand the situation your business currently operates in, by deciding on your: • Strength more
A Marketing Plan is an extremely useful tool that gives you and your business focus and direction.

These coaching sessions will help you produce a complete marketing plan.


1. Situation Analysis
Understand the situation your business currently operates in, by deciding on your:
• Strengths
• Weaknesses
• Opportunities
• Threats
And, analyse your:
• Customers
• Competitors
• Financial situation


2. Marketing Strategy
Set some sensible and practical marketing objectives for your business and decide on an overall strategy for achieving these objectives. Includes:
• Objectives
• Marketing strategy
• Target market
• Branding and positioning
• Points of difference


3. Your Marketing Programmes
Using the 7 P’s of marketing we will decide how we will use price, product, promotion, physical facilities, place (distribution), process and people cohesively to help to grow your business and differentiate yourself from your competitors’.


4. Marketing Management
Define the operational details of how you’ll get the job done, Including:
• Set marketing budgets
• Learn how to measure and control your marketing
• Write your 12 month marketing action schedule


EXPECTED OUTCOMES:
Provided you complete the required homework, by the end of your sessions, you will:
• Know the market context for your business
• Understand the internal and external factors to be considered before making fundamental marketing decisions
• Have developed a firm direction for and focus on the marketing you should undertake
• Have established who you need to communicate with, when to do it and with what information
• Have created a practical marketing action calendar to guide your marketing resources over the next 12 months


DURATION:
4 x half day sessions (3 hours) one on one training


COST:
$5,850 + GST
Arrangements can be made to include a second relevant staff member.

Note: Cost includes preparation and meeting follow up


INCLUDED COLLATERAL:
2 x Handbooks less
Contact: Helen Down
Email: helen.down@synthesis.co.nz
Phone: 04 528 6214
Website: http://www.synthesis.co.nz
Marketing Plan Level Three
Categories: Business Planning, Marketing
Service available in: Auckland, Waikato, Taranaki, Wellington, Canterbury, Otago, Southland, Northland, West Coast, Bay of Plenty, East Coast, Hawke's Bay, Manawatu Wanganui, Marlborough Nelson Tasman
Description
A Marketing Plan is an extremely useful tool that gives you and your business focus and direction. These coaching sessions will help you produce a complete marketing plan. 1. Situation Analysis Understand the situation your business currently operates in, by deciding on your: • Strengths more
A Marketing Plan is an extremely useful tool that gives you and your business focus and direction. These coaching sessions will help you produce a complete marketing plan.


1. Situation Analysis
Understand the situation your business currently operates in, by deciding on your:
• Strengths
• Weaknesses
• Opportunities
• Threats

And, analyse your:
• Customers
• Competitors
• Financial situation


2. Marketing Strategy
Set some sensible and practical marketing objectives for your business and decide on an overall strategy for achieving these objectives.

Includes:
• Objectives
• Marketing strategy
• Target market
• Branding and positioning
• Points of difference


3. Your Marketing Programmes
Using the 7 P’s of marketing we will decide how we will use price, product, promotion, physical facilities, place (distribution), process and people cohesively to help to grow your business and differentiate yourself from your competitors’.


4. Marketing Management
Define the operational details of how you’ll get the job done, Including:
• Set marketing budgets
• Learn how to measure and control your marketing
• Write your 12 month marketing action schedule


EXPECTED OUTCOMES:
Provided you complete the required homework, by the end of your sessions, you will:
• Know the market context for your business
• Understand the internal and external factors to be considered before making fundamental marketing decisions
• Have developed a firm direction for and focus on the marketing you should undertake
• Have established who you need to communicate with, when to do it and with what information
• Have created a practical marketing action calendar to guide your marketing resources over the next 12 months


DURATION:
10 x half day sessions (3 hours) one on one training


COST:
$9,750.00 + GST
Arrangements can be made to include a second relevant staff member.


Note: Cost includes preparation and meeting follow up


INCLUDED COLLATERAL:
2 x handbooks less
Contact: Helen Down
Email: helen.down@synthesis.co.nz
Phone: 04 528 6214
Website: http://www.synthesis.co.nz
Marketing Strategy Audit Level One
Categories: Business Planning, Export, Governance, Marketing
Service available in: Auckland, Waikato, Taranaki, Wellington, Canterbury, Otago, Southland, Northland, West Coast, Bay of Plenty, East Coast, Hawke's Bay, Manawatu Wanganui, Marlborough Nelson Tasman
Description
Develop the foundations for creating a targeted Marketing Strategy by setting Marketing Objectives. Work with a Marketing Specialist to set sensible and practical marketing objectives for your product and decide on an overall strategy for achieving these objectives. Includes: • Objectives • Market more
Develop the foundations for creating a targeted Marketing Strategy by setting Marketing Objectives. Work with a Marketing Specialist to set sensible and practical marketing objectives for your product and decide on an overall strategy for achieving these objectives. Includes:
• Objectives
• Marketing strategy
• Target market
• Branding and positioning
• Points of difference
• Key marketing messages and value proposition
At the end of these sessions you will have a firm direction and focus on what marketing you should undertake, who you need to communicate with and with what information.

DURATION:
2 x half day sessions (3 hours) one on one training

COST:
$1,950 + GST
Arrangements can be made to include a second relevant staff member.

Note: Cost includes preparation and meeting follow up

INCLUDED COLLATERAL:
1 x Handbook less
Contact: Helen Down
Email: helen.down@synthesis.co.nz
Phone: 04 528 6214
Website: http://www.synthesis.co.nz
Marketing Strategy Audit Level Two
Categories: Business Planning, Export, Governance, Marketing
Service available in: Auckland, Waikato, Taranaki, Wellington, Canterbury, Otago, Southland, Northland, West Coast, Bay of Plenty, East Coast, Hawke's Bay, Manawatu Wanganui, Marlborough Nelson Tasman
Description
Develop the foundations for creating a targeted Marketing Strategy by setting Marketing Objectives. Work with a Marketing Specialist to set sensible and practical marketing objectives for your product and decide on an overall strategy for achieving these objectives. Includes: • Objectives • Market more
Develop the foundations for creating a targeted Marketing Strategy by setting Marketing Objectives. Work with a Marketing Specialist to set sensible and practical marketing objectives for your product and decide on an overall strategy for achieving these objectives. Includes:
• Objectives
• Marketing strategy
• Target market
• Branding and positioning
• Points of difference
• Key marketing messages and value proposition
At the end of these sessions you will have a firm direction and focus on what marketing you should undertake, who you need to communicate with and with what information.

DURATION:
4 x half day sessions (3 hours) one on one training

COST:
$3,900 + GST
Arrangements can be made to include a second relevant staff member.

Note: Cost includes preparation and meeting follow up

COLLATERAL INCLUDED:
1 x Handbook less
Contact: Helen Down
Email: helen.down@synthesis.co.nz
Phone: 04 528 6214
Website: http://www.synthesis.co.nz
Marketing Strategy Audit Level Three
Categories: Business Planning, Export, Governance, Marketing
Service available in: Auckland, Waikato, Taranaki, Wellington, Canterbury, Otago, Southland, Northland, West Coast, Bay of Plenty, East Coast, Hawke's Bay, Manawatu Wanganui, Marlborough Nelson Tasman
Description
Develop the foundations for creating a targeted Marketing Strategy by setting Marketing Objectives. Work with a Marketing Specialist to set sensible and practical marketing objectives for your product and decide on an overall strategy for achieving these objectives. Includes: • Objectives • Market more
Develop the foundations for creating a targeted Marketing Strategy by setting Marketing Objectives. Work with a Marketing Specialist to set sensible and practical marketing objectives for your product and decide on an overall strategy for achieving these objectives. Includes:
• Objectives
• Marketing strategy
• Target market
• Branding and positioning
• Points of difference
• Key marketing messages and value proposition
At the end of these sessions you will have a firm direction and focus on what marketing you should undertake, who you need to communicate with and with what information.

DURATION:
10 x half day sessions (3 hours) one on one training

COST:
$9,750 + GST
Arrangements can be made to include a second relevant staff member.

Note: Cost includes preparation and meeting follow up

COLLATERAL INCLUDED:
1 x Marketing Handbook less
Contact: Helen Down
Email: helen.down@synthesis.co.nz
Phone: 04 528 6214
Website: http://www.synthesis.co.nz
Create Your Marketing Plan - Workshop
Categories: Business Planning, Export, Marketing
Service available in: Auckland, Waikato, Taranaki, Wellington, Canterbury, Otago, Southland, Northland, West Coast, Bay of Plenty, East Coast, Hawke's Bay, Manawatu Wanganui, Marlborough Nelson Tasman
Description
Create a strong marketing plan for your business, with clear identified marketing objectives. Know what you need to do, why and when and how. A Marketing Plan is an extremely useful tool that gives you and your business focus and direction. At the end of this programme you will have a 12 month more
Create a strong marketing plan for your business, with clear identified marketing objectives. Know what you need to do, why and when and how. A Marketing Plan is an extremely useful tool that gives you and your business focus and direction.

At the end of this programme you will have a 12 month tactical plan to move your business forward in the right direction.

This workshop will demystify the Marketing Planning process and (assuming you do your homework and assignments!) at the end of it, you will have written your own complete marketing plan.

DURATION:
Half Day (3 hours) Workshop

COST:
$450 + GST per attendee
$4,500 + GST per workshop
Minimum of ten people in attendance less
Contact: Helen Down
Email: helen.down@synthesis.co.nz
Phone: 04 528 6214
Website: http://www.synthesis.co.nz
Writing Winning Sales Proposals - Workshop
Categories: Business Planning, Export, Marketing
Service available in: Auckland, Waikato, Taranaki, Wellington, Canterbury, Otago, Southland, Northland, West Coast, Bay of Plenty, East Coast, Hawke's Bay, Manawatu Wanganui, Marlborough Nelson Tasman
Description
In many industries larger contracts and business relationships are won via competitive Tendering. Expression of Interest, Request for Information, Request for Proposal or Request for Quote process. Knowing how to respond to such opportunities with professional proposals often makes the difference b more
In many industries larger contracts and business relationships are won via competitive Tendering. Expression of Interest, Request for Information, Request for Proposal or Request for Quote process. Knowing how to respond to such opportunities with professional proposals often makes the difference between winning and losing business. Learn how to structure your sales documents, how to communicate with the customers, how to present yourself and your solution, plus how to manage the whole process seamlessly. Take what you learn in these coaching sessions and apply it yourself to every tender, RFP, EOI document that comes along in the future.

DURATION:
Half Day (3 hours) Workshop

COST:
$450 + GST per attendee
$4,500 + GST per workshop
Minimum of ten people in attendance less
Contact: Helen Down
Email: helen.down@synthesis.co.nz
Phone: 04 528 6214
Website: http://www.synthesis.co.nz
Communicating with Your Customers - Workshop
Categories: Marketing
Service available in: Auckland, Waikato, Taranaki, Wellington, Canterbury, Otago, Southland, Northland, West Coast, Bay of Plenty, East Coast, Hawke's Bay, Manawatu Wanganui, Marlborough Nelson Tasman
Description
Getting Started on Newsletters - Newsletters are still a very effective way to engage with your customers and everyone else who needs to know about your business. The style, content, format and even the technology used to deliver and read these is changing all the time. But by keeping up with the ch more
Getting Started on Newsletters - Newsletters are still a very effective way to engage with your customers and everyone else who needs to know about your business. The style, content, format and even the technology used to deliver and read these is changing all the time. But by keeping up with the changes and delivering good quality information that has a clear “what’s in it for me” message, your newsletters will help you build strong customer loyalty, good repeat business, a positive referral network and of course even some immediate sales.

Words that sell - Choosing the right words to convince your customers to buy from you is not as easy as you may think! Learn all about selecting the right words for your market before you even pick up your pen; discover 10 top words that sell, plus 100 exceptional marketing words, as well as spam words to avoid.

Create a 12 month Customer Communication Plan- Knowing you have the right things to say, do and send at the most effective time for results creates an organised method for good communications.

DURATION:
Half Day (3 hours) Workshop

COST:
$450 + GST per attendee
$4,500 + GST per workshop
Minimum of ten people in attendance less
Contact: Helen Down
Email: helen.down@synthesis.co.nz
Phone: 04 528 6214
Website: http://www.synthesis.co.nz
Developing a 'Quick Start' Marketing Plan - Workshop
Categories: Business Planning, Export, Marketing
Service available in: Auckland, Waikato, Taranaki, Wellington, Canterbury, Otago, Southland, Northland, West Coast, Bay of Plenty, East Coast, Hawke's Bay, Manawatu Wanganui, Marlborough Nelson Tasman
Description
A Marketing Plan is an extremely useful tool that gives you and your business focus and direction. These coaching sessions will help you produce a complete marketing plan. Understand the situation your business currently operates in, by deciding on your: • Strengths • Weaknesses • Opportun more
A Marketing Plan is an extremely useful tool that gives you and your business focus and direction. These coaching sessions will help you produce a complete marketing plan.

Understand the situation your business currently operates in, by deciding on your:
• Strengths
• Weaknesses
• Opportunities
• Threats

And, analyse your:
• Customers
• Competitors,
• Financial situation

Set some sensible and practical marketing objectives for your business and decide on an overall strategy for achieving these objectives.

Includes:
• Objectives
• Marketing strategy
• Target market
• Branding and positioning
• Points of difference

Define the operational details of how you’ll get the job done, Including:
• Set marketing budgets
• Learn how to measure and control your marketing
• Write your 12 month marketing action schedule

DURATION:
2 x Half Day (3 hours) Workshop

COST:
$950 + GST per attendee
$9,500 + GST per workshop
Minimum of ten people in attendance

COLLATERAL INCLUDED:
2 x workbooks less
Contact: Helen Down
Email: helen.down@synthesis.co.nz
Phone: 04 528 6214
Website: http://www.synthesis.co.nz
Developing An Export Strategy - Workshop
Categories: Business Planning, Export, Governance, Marketing
Service available in: Auckland, Waikato, Taranaki, Wellington, Canterbury, Otago, Southland, Northland, West Coast, Bay of Plenty, East Coast, Hawke's Bay, Manawatu Wanganui, Marlborough Nelson Tasman
Description
Create a strong export marketing plan for your business, with clear identified marketing objectives. Know what you need to do, why and when and how. A Marketing Plan is an extremely useful tool that gives you and your business focus and direction. At the end of this programme you will have a 12 mon more
Create a strong export marketing plan for your business, with clear identified marketing objectives. Know what you need to do, why and when and how. A Marketing Plan is an extremely useful tool that gives you and your business focus and direction. At the end of this programme you will have a 12 month tactical plan to move your business forward in the right direction.

This coaching programme will demystify the Marketing Planning process and (assuming you do your homework and assignments!) at the end of it, you will have written your own complete export marketing plan.

DURATION:
Half Day (3 hours) Workshop

COST:
$450 + GST per attendee
$4,500 + GST per workshop
Minimum of ten people in attendance less
Contact: Helen Down
Email: helen.down@synthesis.co.nz
Phone: 04 528 6214
Website: http://www.synthesis.co.nz
Getting Started on Database Marketing
Categories: Marketing
Service available in: Auckland, Waikato, Taranaki, Wellington, Canterbury, Otago, Southland, Northland, West Coast, Bay of Plenty, East Coast, Hawke's Bay, Manawatu Wanganui, Marlborough Nelson Tasman
Description
A database is a crucial tool to help you keep customers and suppliers happy, returning for more, and raving about your products and services. Plus, you’ll be able to manage your diary, communications and staff better than ever before. In this coaching session, a Marketing Specialist will help you more
A database is a crucial tool to help you keep customers and suppliers happy, returning for more, and raving about your products and services. Plus, you’ll be able to manage your diary, communications and staff better than ever before.
In this coaching session, a Marketing Specialist will help you realise the potential of a database for your business.
• Build your very own personal expressway right to your customers and suppliers
• Communicate more effectively with your customers and suppliers
• Manage your time (and your staff’s time) better
• Develop a long-term relationship with each of your customers and suppliers
• Focus your marketing
• Improve the level and consistency of your customer service
• Never miss a sales opportunity again
• Protect yourselves and your customers from the competition
• Develop and communicate your point of difference
• Add value all around

DURATION:
1 x 2 hour one on one training session

COST:
$640 + GST
Arrangements can be made to include a second relevant staff member.

Note: Cost includes preparation and session follow up

COLLATERAL INCLUDED:
1 x Handbook less
Contact: Helen Down
Email: helen.down@synthesis.co.nz
Phone: 04 528 6214
Website: http://www.synthesis.co.nz
Creating Great Email Marketing Campaigns
Categories: Marketing
Service available in: Auckland, Waikato, Taranaki, Wellington, Canterbury, Otago, Southland, Northland, West Coast, Bay of Plenty, East Coast, Hawke's Bay, Manawatu Wanganui, Marlborough Nelson Tasman
Description
It’s hard to imagine a world without email – it has become such an integral part of everyday life. It is no wonder then that it has also become an important tool for businesses the world over Email marketing is immediate, cost effective and very flexible. Reach your customers no matter where they a more
It’s hard to imagine a world without email – it has become such an integral part of everyday life. It is no wonder then that it has also become an important tool for businesses the world over Email marketing is immediate, cost effective and very flexible.
Reach your customers no matter where they are! Learn to integrate email marketing into your marketing campaigns and sales processes with the help of one of our Marketing Specialists.
• Drive more traffic to your website
• Get the second sale
• Advertise last minute specials and urgent sales
• Encourage loyalty
• Send out reminders
• Announce your launches
• Follow up orders and sales
• Keep your customers, suppliers and staff up to date

Plus, learn how easy it is to get your customers to do most of the leg work when it comes to getting new customers!

DURATION:
1 x 2 hour one on one training session

COST:
$640 + GST
Arrangements can be made to include a second relevant staff member.

Note: Cost includes preparation and session follow up

COLLATERAL INCLUDED:
1 x Handbook less
Contact: Helen Down
Email: helen.down@synthesis.co.nz
Phone: 04 528 6214
Website: http://www.synthesis.co.nz
How to Create an Effective Database
Categories: Marketing
Service available in: Auckland, Waikato, Taranaki, Wellington, Canterbury, Otago, Southland, Northland, West Coast, Bay of Plenty, East Coast, Hawke's Bay, Manawatu Wanganui, Marlborough Nelson Tasman
Description
A database is a crucial tool to help you keep customers and suppliers happy, returning for more, and raving about your products and services. Plus, you’ll be able to manage your diary, communications and staff better than ever before. In your coaching sessions with a Marketing Specialist you’ll: more
A database is a crucial tool to help you keep customers and suppliers happy, returning for more, and raving about your products and services. Plus, you’ll be able to manage your diary, communications and staff better than ever before.
In your coaching sessions with a Marketing Specialist you’ll:
• Assess, refine and re-develop your business processes to integrate a database into everyday use
• Get started on developing training and documentation
• Decide on your data standards
• Learn the importance of continuously updating data
• Set goals for your database activity moving forward
Plus, realise the potential of your database to:
• Build your very own personal expressway right to your customers and suppliers
• Communicate more effectively with your customers and suppliers
• Manage your time (and your staff’s time) better
• Develop a long-term relationship with each of your customers and suppliers
• Focus your marketing
• Improve the level and consistency of your customer service
• Never miss a sales opportunity again
• Protect yourselves and your customers from the competition
• Develop and communicate your point of difference
• Add value all round

DURATION:
1 x 2 hour one on one training session

COST:
$640 + GST
Arrangements can be made to include a second relevant staff member.

Note: Cost includes preparation and session follow up less
Contact: Helen Down
Email: helen.down@synthesis.co.nz
Phone: 04 528 6214
Website: http://www.synthesis.co.nz
Quick Start Marketing Plan
Categories: Business Planning, Export, Marketing
Service available in: Auckland, Waikato, Taranaki, Wellington, Canterbury, Otago, Southland, Northland, West Coast, Bay of Plenty, East Coast, Hawke's Bay, Manawatu Wanganui, Marlborough Nelson Tasman
Description
A Marketing Plan is an extremely useful tool that gives you and your business focus and direction. These coaching sessions will help you produce a complete marketing plan. Understand the situation your business currently operates in, by deciding on your: • Strengths • Weaknesses • Opportunit more
A Marketing Plan is an extremely useful tool that gives you and your business focus and direction. These coaching sessions will help you produce a complete marketing plan.
Understand the situation your business currently operates in, by deciding on your:
• Strengths
• Weaknesses
• Opportunities
• Threats
And, analyse your:
• Customers
• Competitors
• Financial situation
Set some sensible and practical marketing objectives for your business and decide on an overall strategy for achieving these objectives. Includes:
• Objectives
• Marketing strategy
• Target market
• Branding and positioning
• Points of difference
Define the operational details of how you’ll get the job done, Including:
• Set marketing budgets
• Learn how to measure and control your marketing
• Write your 12 month marketing action schedule

DURATION:
2 x Half Day (3 hour) Coaching Sessions

COST:
$1,950.00

COLLATERAL INCLUDED:
2 x Handbooks less
Contact: Helen Down
Email: helen.down@synthesis.co.nz
Phone: 04 528 6214
Website: http://www.synthesis.co.nz
Create Your Export Plan
Categories: Business Planning, Export, Marketing
Service available in: Auckland, Waikato, Taranaki, Wellington, Canterbury, Otago, Southland, Northland, West Coast, Bay of Plenty, East Coast, Hawke's Bay, Manawatu Wanganui, Marlborough Nelson Tasman
Description
Create a strong export marketing plan for your business, with clear identified marketing objectives. Know what you need to do, why and when and how. A Marketing Plan is an extremely useful tool that gives you and your business focus and direction. At the end of this programme you will have a 12 mon more
Create a strong export marketing plan for your business, with clear identified marketing objectives. Know what you need to do, why and when and how. A Marketing Plan is an extremely useful tool that gives you and your business focus and direction. At the end of this programme you will have a 12 month tactical plan to move your business forward in the right direction.
This coaching programme will demystify the Marketing Planning process and (assuming you do your homework and assignments!) at the end of it, you will have written your own complete export marketing plan.

DURATION:
10 x weekly 2 hour one on one training session

COST:
$6,400 + GST
Arrangements can be made to include a second relevant staff member.

Note: Cost includes preparation and session follow up less
Contact: Helen Down
Email: helen.down@synthesis.co.nz
Phone: 04 528 6214
Website: http://www.synthesis.co.nz
Developing Your Business & Brand Position
Categories: Business Planning, Marketing
Service available in: Auckland, Waikato, Taranaki, Wellington, Canterbury, Otago, Southland, Northland, West Coast, Bay of Plenty, East Coast, Hawke's Bay, Manawatu Wanganui, Marlborough Nelson Tasman
Description
Developing Your Brand and Identity is an essential part of every business’s marketing and growth strategy. IT is much more than just a pretty logo! Learn how to get started developing a brand from scratch. If you already have a brand (or brands), then learn how to assess what you have and how it is more
Developing Your Brand and Identity is an essential part of every business’s marketing and growth strategy. IT is much more than just a pretty logo! Learn how to get started developing a brand from scratch. If you already have a brand (or brands), then learn how to assess what you have and how it is working for you.
Your brand communicates the essence of your business to your market, and is your company’s identity. It represents your promise to your customers; it sets you apart from your competitors, and creates loyalty. And it is just as important to the smallest of businesses as it is to the largest.
Also find out the importance of ‘Positioning’ which is so often misunderstood and overlooked, but vitally important for the success of your business. Positioning is how your customer perceives the value you offer compared to your competitors. For example, are you first, better, quicker, more professional, safer, expert or cheaper than your competition? How do you want to be perceived and how can you use your brand to communicate this to your target market.
Before you spend any effort and money on marketing your business make sure you have a clear understanding of your brand, and your positioning. It will save you money and time.

DURATION:
1 x 2 hour one on one training session

COST:
$640 + GST
Arrangements can be made to include a second relevant staff member.

Note: Cost includes preparation and session follow up less
Contact: Helen Down
Email: helen.down@synthesis.co.nz
Phone: 04 528 6214
Website: http://www.synthesis.co.nz
Export Marketing Plan Level One
Categories: Business Planning, Export, Marketing
Service available in: Auckland, Waikato, Taranaki, Wellington, Canterbury, Otago, Southland, Northland, West Coast, Bay of Plenty, East Coast, Hawke's Bay, Manawatu Wanganui, Marlborough Nelson Tasman
Description
An Export Marketing Plan is an extremely useful tool that gives you and your business focus and direction, if you are looking at exporting to new destinations. These coaching sessions will help you to produce a complete export marketing plan. Understand the situation your business currently o more
An Export Marketing Plan is an extremely useful tool that gives you and your business focus and direction, if you are looking at exporting to new destinations.

These coaching sessions will help you to produce a complete export marketing plan.

Understand the situation your business currently operates in, by deciding on your existing expertise and also relating these to your ability and readiness for exporting.
- Strengths
- Weaknesses
- Opportunities
- Threats

Following this to analyze your new destination in these areas:
- Political
- Economic
- Social
- Technology
- Environmental
- Legal

And your
- Potential Customers
- New Competitors – existing and their potential response to your market entry
- Financial situation
- Costs of market entry
- Barriers to entry
Set some sensible and practical marketing objectives for your business and decide on an overall strategy for achieving these objectives.

Includes:
- Objectives
- Marketing Export strategy
- Target market/s
- Branding and positioning
- Points of difference

Define the operational details of how you’ll get the job done, Including:
- Set marketing budgets
- Learn how to measure and control your marketing
- Write your 12 month marketing action schedule

OUTCOMES:
Provided you complete the required homework, by the end of your sessions, you will:
- Know the market context for your business
- Understand the internal and external factors to be considered before making fundamental marketing decisions
- Have developed a firm direction for and focus on the marketing you should undertake
- Have established who you need to communicate with, when to do it and with what information
- Have created a practical marketing action calendar to guide your marketing resources over the next 12 months

DURATION:
4 x half day sessions (3 hours) one on one training

COST:
$3,900 + GST
Arrangements can be made to include a second relevant staff member.

Note: Cost includes preparation and meeting follow up

COLLATERAL INCLUDED:
1 x Marketing Handbook less
Contact: Helen Down
Email: helen.down@synthesis.co.nz
Phone: 04 528 6214
Website: http://www.synthesis.co.nz
Export Marketing Plan - Level Two
Categories: Business Planning, Export, Marketing
Service available in: Auckland, Waikato, Taranaki, Wellington, Canterbury, Otago, Southland, Northland, West Coast, Bay of Plenty, East Coast, Hawke's Bay, Manawatu Wanganui, Marlborough Nelson Tasman
Description
An Export Marketing Plan is an extremely useful tool that gives you and your business focus and direction, if you are looking at exporting to new destinations. These coaching sessions will help you to produce a complete export marketing plan. Understand the situation your business currently oper more
An Export Marketing Plan is an extremely useful tool that gives you and your business focus and direction, if you are looking at exporting to new destinations.
These coaching sessions will help you to produce a complete export marketing plan.
Understand the situation your business currently operates in, by deciding on your existing expertise and also relating these to your ability and readiness for exporting.
• Strengths
• Weaknesses
• Opportunities
• Threats
Following this to analyze your new destination in these areas
• Political
• Economic
• Social
• Technology
• Environmental
• Legal
And your
• Potential Customers
• New Competitors – existing and their potential response to your market entry
• Financial situation
• Costs of market entry
• Barriers to entry
Set some sensible and practical marketing objectives for your business and decide on an overall strategy for achieving these objectives. Includes:
• Objectives
• Marketing Export strategy
• Target market/s
• Branding and positioning
• Points of difference
Define the operational details of how you’ll get the job done, Including:
• Set marketing budgets
• Learn how to measure and control your marketing
• Write your 12 month marketing action schedule

OUTCOMES
Provided you complete the required homework, by the end of your sessions, you will:
- Know the market context for your business
- Understand the internal and external factors to be considered before making fundamental marketing decisions
- Have developed a firm direction for and focus on the marketing you should undertake
- Have established who you need to communicate with, when to do it and with what information
- Have created a practical marketing action calendar to guide your marketing resources over the next 12 months

DURATION:
6 x half day sessions (3 hours) one on one training

COST:
$5,900 + GST
Arrangements can be made to include a second relevant staff member.

Note: Cost includes preparation and meeting follow up

COLLATERAL INCLUDED:
1 x Marketing Handbook less
Contact: Helen Down
Email: helen.down@synthesis.co.nz
Phone: 04 528 6214
Website: http://www.synthesis.co.nz
Export Marketing Plan - Level Three
Categories: Business Planning, Export, Marketing
Service available in: Auckland, Waikato, Taranaki, Wellington, Canterbury, Otago, Southland, Northland, West Coast, Bay of Plenty, East Coast, Hawke's Bay, Manawatu Wanganui, Marlborough Nelson Tasman
Description
An Export Marketing Plan is an extremely useful tool that gives you and your business focus and direction, if you are looking at exporting to new destinations. These coaching sessions will help you to produce a complete export marketing plan. Understand the situation your business currently o more
An Export Marketing Plan is an extremely useful tool that gives you and your business focus and direction, if you are looking at exporting to new destinations.

These coaching sessions will help you to produce a complete export marketing plan.

Understand the situation your business currently operates in, by deciding on your existing expertise and also relating these to your ability and readiness for exporting.
- Strengths
- Weaknesses
- Opportunities
- Threats

Following this to analyze your new destination in these areas:
- Political
- Economic
- Social
- Technology
- Environmental
- Legal

And your
- Potential Customers
- New Competitors – existing and their potential response to your market entry
- Financial situation
- Costs of market entry
- Barriers to entry

Set some sensible and practical marketing objectives for your business and decide on an overall strategy for achieving these objectives.
Includes:
- Objectives
- Marketing Export strategy
- Target market/s
- Branding and positioning
- Points of difference

Define the operational details of how you’ll get the job done, Including:
- Set marketing budgets
- Learn how to measure and control your marketing
- Write your 12 month marketing action schedule

OUTCOMES
Provided you complete the required homework, by the end of your sessions, you will:
- Know the market context for your business
- Understand the internal and external factors to be considered before making fundamental marketing decisions
- Have developed a firm direction for and focus on the marketing you should undertake
- Have established who you need to communicate with, when to do it and with what information
- Have created a practical marketing action calendar to guide your marketing resources over the next 12 months

DURATION:
10 x half day sessions (3 hours) one on one training

COST:
$9,750 + GST
Arrangements can be made to include a second relevant staff member.

Note: Cost includes preparation and meeting follow up

COLLATERAL INCLUDED:
1 x Marketing Handbook less
Contact: Helen Down
Email: helen.down@synthesis.co.nz
Phone: 04 528 6214
Website: http://www.synthesis.co.nz
Marketing Coaching - Bespoke for Client
Categories: Business Planning, Marketing
Service available in: Auckland, Waikato, Taranaki, Wellington, Canterbury, Otago, Southland, Northland, West Coast, Bay of Plenty, East Coast, Hawke's Bay, Manawatu Wanganui, Marlborough Nelson Tasman
Description
Intensive coaching sessions that are designed to be used by NZTE Clients to best fit their needs. Can be used: - If additional sessions are required for a Coaching Program - As a stand alone session for one-off coaching in an area of marketing as chosen by the client - To develop a marke more
Intensive coaching sessions that are designed to be used by NZTE Clients to best fit their needs.

Can be used:
- If additional sessions are required for a Coaching Program

- As a stand alone session for one-off coaching in an area of marketing as chosen by the client

- To develop a marketing Coaching Program tailored to the client for as many sessions as is required

OUTCOMES:
Provided you complete the required homework, by the end of your session(s), you will have developed a focused, co-coordinated and efficient approach to marketing.

DURATION:
1 x 2 hour one on one training session

COST:
$640 + GST
Arrangements can be made to include a second relevant staff member.

Note: Cost includes preparation and meeting follow up less
Contact: Helen Down
Email: helen.down@synthesis.co.nz
Phone: 04 528 6214
Website: http://www.synthesis.co.nz
Kickstart Your Business & Online Results in 90 Days
Categories: Business Planning, Business Sustainability, Marketing
Service available in: Auckland, Waikato, Taranaki, Wellington, Canterbury, Otago, Southland, Northland, West Coast, Bay of Plenty, East Coast, Hawke's Bay, Manawatu Wanganui, Marlborough Nelson Tasman
Description
All day 2 Part Workshop presented by Synthesis Marketing and Webz Workshop: Part 1: Kickstart your business This intensive 3 hour session is presented in 3 easy steps by Synthesis Marketing Specialist Shirley Collins: Aim: Develop your business action plan for the next 90 days 1.Revie more
All day 2 Part Workshop presented by Synthesis Marketing and Webz

Workshop: Part 1: Kickstart your business

This intensive 3 hour session is presented in 3 easy steps by Synthesis Marketing Specialist Shirley Collins:

Aim: Develop your business action plan for the next 90 days

1.Review your current position
2.Use the simple 2 page Business Kickstart Planning Template, and
3.Create a strong and focussed action plan for the next 90 days


Workshop: Part 2: Boost your online results

Aim: To train business owners how to create an online strategy with instant results.

This is a practical workshop where participants will be coached on how to create an effective online strategy.This strategy will then be applied to their business and an action plan will be implemented with a focus on one aspect of the clients business.

1.How to create an effective online strategy with instant results
2.Practical business review & online strategy setting
3.Define an online action plan and find out how to implement a strategy which can be achieved and measured all within 90 days.

$790 +GST for both sessions attended on the same day less
Contact: Helen Down
Email: helen.down@synthesis.co.nz
Phone: 04 528 6214
Website: http://www.synthesis.co.nz
The Art Of Selling - Workshop
Categories: Marketing
Service available in: Auckland, Waikato, Taranaki, Wellington, Canterbury, Otago, Southland, Northland, West Coast, Bay of Plenty, East Coast, Hawke's Bay, Manawatu Wanganui, Marlborough Nelson Tasman
Description
Sales is the one area of marketing that will have the most impact on your bottom line. The reality is that until you sell something, all your marketing efforts have done is create awareness for your product or service and generate leads. Now you need to be able to back that up by maximising your sal more
Sales is the one area of marketing that will have the most impact on your bottom line. The reality is that until you sell something, all your marketing efforts have done is create awareness for your product or service and generate leads. Now you need to be able to back that up by maximising your sales opportunities and actually selling your products and services!
There are many factors that impact on whether or not you actually make the sale. In this handbook we deal with two of the most important requirements for successful selling:
– Creating and following a sales process.
– Preparing yourself psychologically.
Both these elements work hand in hand and one without the other is less than effective. First we take a look at sales processes and then in Section Four we cover the psychological side to selling.

DURATION:
Half Day (3 hours) Workshop

COST:
$450 + GST per attendee
$4,500 + GST per workshop
Minimum of ten people in attendance less
Contact: Helen Down
Email: helen.down@synthesis.co.nz
Phone: 04 528 6214
Website: http://www.synthesis.co.nz
Learn the Art Of Networking - Workshop
Categories: Marketing
Service available in: Auckland, Waikato, Taranaki, Wellington, Canterbury, Otago, Southland, Northland, West Coast, Bay of Plenty, East Coast, Hawke's Bay, Manawatu Wanganui, Marlborough Nelson Tasman
Description
Traditional networking is one of those marketing tools that is at risk of being overshadowed by the trend of ‘social networking’ in places such as LinkedIn and Facebook. However networking offline is a very cost, time and energy efficient marketing activity that can easily generate exactly the type more
Traditional networking is one of those marketing tools that is at risk of being overshadowed by the trend of ‘social networking’ in places such as LinkedIn and Facebook. However networking offline is a very cost, time and energy efficient marketing activity that can easily generate exactly the type of business you need. Combining online strategies with the more traditional approaches can be very powerful and lots of fun!
Even the word networking is enough to send many capable business owners diving for cover with excuses like “I’m just too busy, maybe next month” or “I’m really not good at that sort of thing”. Yet targeted, planned, well executed networking can be one of the most effective marketing activities you will ever do.

DURATION:
Half Day (3 hours) Workshop

COST:
$450 + GST per attendee
$4,500 + GST per workshop
Minimum of ten people in attendance less
Contact: Helen Down
Email: helen.down@synthesis.co.nz
Phone: 04 528 6214
Website: http://www.synthesis.co.nz
Marketing On A Shoestring - Workshop
Categories: Marketing
Service available in: Auckland, Waikato, Taranaki, Wellington, Canterbury, Otago, Southland, Northland, West Coast, Bay of Plenty, East Coast, Hawke's Bay, Manawatu Wanganui, Marlborough Nelson Tasman
Description
Let’s face it. If you’re in business today then looking at getting the best return for every dollar is something we all would like to do. Much of the marketing money that businesses spend has come under scrutiny and it’s about time. If you think of your marketing in terms of which ‘tools’ you spe more
Let’s face it. If you’re in business today then looking at getting the best return for every dollar is something we all would like to do. Much of the marketing money that businesses spend has come under scrutiny and it’s about time.
If you think of your marketing in terms of which ‘tools’ you spend your money on then think again. Marketing for most businesses is now about generating good quality leads or prospects that become wonderful clients.
The good news is many of the most effective marketing tools are virtually free and often go under the radar. They may not give you a nice warm feeling or put your name up in lights but they can be directly linked to sales, can save you money, and done well, will lead to great customers. They do however take some effort and commitment, and because of this you can safely assume most of your competitors won’t bother!
In this workshop we have covered three things you can concentrate on, to add real value to your business, in a truly cost effective way. A well maintained database will really improve your customer relationships. Networking is likened to planting lots of seeds that can often surprise you where and when they grow! Gaining free publicity for your business is also easy, if you follow the basic guidelines illustrated in this handbook. This three part winning formula will make a real difference to your business

DURATION:
Half Day (3 hours) Workshop

COST:
$450 + GST per attendee
$4,500 + GST per workshop
Minimum of ten people in attendance less
Contact: Helen Down
Email: helen.down@synthesis.co.nz
Phone: 04 528 6214
Website: http://www.synthesis.co.nz
How to create an effective Database - Workshop
Categories: Marketing
Service available in: Auckland, Waikato, Taranaki, Wellington, Canterbury, Otago, Southland, Northland, West Coast, Bay of Plenty, East Coast, Hawke's Bay, Manawatu Wanganui, Marlborough Nelson Tasman
Description
A database is a crucial tool to help you keep customers and suppliers happy, returning for more, and raving about your products and services. Plus, you’ll be able to manage your diary, communications and staff better than ever before. In your coaching sessions with a Marketing Specialist you’ll: more
A database is a crucial tool to help you keep customers and suppliers happy, returning for more, and raving about your products and services. Plus, you’ll be able to manage your diary, communications and staff better than ever before.
In your coaching sessions with a Marketing Specialist you’ll:
– Assess, refine and re-develop your business processes to integrate a database into everyday use
– Learn the importance of continuously updating data
– Set goals for your database activity moving forward
Plus, realise the potential of your database to:
– Build your very own personal expressway right to your customers and suppliers
– Communicate more effectively with your customers and suppliers
– Manage your time (and your staff’s time) better
– Develop a long-term relationship with each of your customers and suppliers
– Focus your marketing
– Improve the level and consistency of your customer service
– Never miss a sales opportunity again
– Protect yourselves and your customers from the competition
– Develop and communicate your point of difference
Add value all round
Outcomes
Provided you complete the required homework, by the end of your sessions, you will:
– Have developed an effective and efficient system for retaining customers, managing relationships and, capturing and converting prospects.
– Be able to use your database to drive more sales

DURATION:
4 x half days (3 hours)

COST:
$3,900 + GST less
Contact: Helen Down
Email: helen.down@synthesis.co.nz
Phone: 04 528 6214
Website: http://www.synthesis.co.nz
Six Session Publicity Coaching Programme
Categories: Business Planning, Marketing
Service available in: Auckland, Waikato, Taranaki, Wellington, Canterbury, Otago, Southland, Northland, West Coast, Bay of Plenty, East Coast, Hawke's Bay, Manawatu Wanganui, Marlborough Nelson Tasman
Description
Intensive coaching programme focused solely on teaching customers how to generate free publicity for their business to raise profile and gain desired market position: A sample 6 session programme is 1. How to use publicity as part of an overall marketing campaign to drive brand awareness, co more
Intensive coaching programme focused solely on teaching customers how to generate free publicity for their business to raise profile and gain desired market position:

A sample 6 session programme is

1. How to use publicity as part of an overall marketing campaign to drive brand awareness, correct market positioning and generate new leads. Integrating publicity into web, email and print marketing

2. Development of a 12 month publicity calendar, integrated with other marketing aspects.

3. Coaching to research and develop a full database on target online and offline media, contacts, publish timings and topic focus

4. Development of strong media angles and areas of interest for the business and relation of these to target media.

5. Coaching on communication with the media, how to write media releases, how to follow up and how to facilitate media publishing your stories.

6. How to prepare press packs, media releases, media invites and other story information.
• Additional coaching sessions can be added to this programme as and if required.


EXPECTED OUTCOMES:
Provided you complete the required homework, by the end of your session(s), you will have developed a focused, co-coordinated and efficient approach to getting free publicity for your business. You will know how to include it is all your marketing campaigns.


DURATION:
6 x 2 hour one on one face to face coaching sessions

COST
$3,540 +GST


INCLUDED COLLATERAL:
Marketing Handbook – Generating Free Publicity for your Business


NOTES:
Price includes preparation and meeting follow up. Additional people can be included by arrangement less
Contact: Helen Down
Email: helen.down@synthesis.co.nz
Phone: 04 528 6214
Website: http://www.synthesis.co.nz
Business Leadership Workshops
Categories: Business Planning, Export, Governance, Marketing
Service available in: Auckland, Waikato, Taranaki, Wellington, Canterbury, Otago, Southland, Northland, West Coast, Bay of Plenty, East Coast, Hawke's Bay, Manawatu Wanganui, Marlborough Nelson Tasman
Description
Fully tailored 3 hour workshops for leadership, management and shareholder teams focusing on key strategic and business management areas applied to the specific needs of the business. The business can select any combination of these topics: • Leadership • Governance • Advisory Boards • Strategi more
Fully tailored 3 hour workshops for leadership, management and shareholder teams focusing on key strategic and business management areas applied to the specific needs of the business. The business can select any combination of these topics:
• Leadership
• Governance
• Advisory Boards
• Strategic planning
• Business basics/ commercial awareness
• Marketing
• Sales
• Understanding the customer
• Measuring business success
• Managing customer relationships
• Customer service
Other topics can be arranged as required.
Each workshop is $2500 + GST including company research and planning with the business leader to enable the complete tailoring of the content and style to suit the needs of the business.
For locations outside of Wellington travel related costs will be charge in addition.
These workshops are designed for :
o Business owners
o Leadership teams
o New shareholders and directors
o Building team work and engaging teams
o Marketing teams
o Those involved in succession/ transition
Learning Outcomes/Style:
All the learning in these workshops is applied specifically to the business, their current situation, their market place, their strategy and the people who are charged with leading the company. Each workshop is highly interactive and is based around specific individual and group activities using the company’s own information and requirements. The learning environment is lively, fun, practical and draws out the different perspectives of all attendees. The learning continues beyond each workshop with company specific projects undertaken between workshops by sub groups. These projects are selected by the business leader to address specific, critical challenges and opportunities. Each sub group reports back at the next workshop with evidence of how they have applied the learning, and their recommendations for driving improvement and growth.

Contact; Helen Down
Email: Helen.down@synthesis.co.nz
Phone: 04 528 6214 or 021 776212
Web: synthesis.co.nz and advisoryboards.co.nz plus Linkedin less
Contact: Helen Down
Email: helen.down@synthesis.co.nz
Phone: 04 528 6214
Website: http://www.synthesis.co.nz