Marketing Fundamentals is a one-on-one training course for CEO's / Business Owners in the technology sector.

The course is designed to train the CEO in the basics of technology marketing - from strategic market planning through to campaign development and commercialization of ideas in a practical and hands on way.

At the end of the 8-week training course the delegate will have a good understanding of marketing basics, have the skills, insights and templates necessary to run a marketing function and be confident engaging with agencies and marketing people.

The course is delivered over 8 weeks with one 2-hour training session each week (online or face to face) backed up by a two hour workshop (again online or face to face) where the learnings are applied to the business. At the end of the engagement CEOs will have a marketing plan for the next 12 months with budget, resourcing and itemised deliverables plus understanding of how to go about implementing the plan for success.

The course costs $12,000 ex GST. less

Proxi SMART is a programme designed specifically for tech businesses seeking to build resilience through SMART marketing. The Programme is delivered virtually and is designed to help you identify three things that you can and should be doing right now to keep the wheels turning and to set the business up for fast and effective recovery post lock-down.

The SMART programme is delivered by a vCMO with more than 15 years’ experience in the industry. It starts with a set of discovery interviews to understand the challenges and develop a practical and achievable plan to get things moving. The first phase of the programme costs $800 (ex GST) at the end of which you’ll have a plan.

Your vCMO then works with you and your team for approximately 5 hours a week for 12 weeks to implement the plan. All meetings are virtual and are focussed on achieving things quickly. You don’t have to have marketing capability, just a willingness to roll your sleeves up and get stuck in. The second phase costs $500 per week (ex GST) and runs for 12 weeks.

Proxi SMART is the most cost-effective way of getting some serious marketing horsepower thinking about your business and working with you to get things going. less

Fast growing, successful organisations achieve their success by having a clear product focus built from deep customer insights and the leadership to bring their vision to life. With the right training, people, capabilities and processes, any organisation can become a leader.

Proxi ASSET is a training programme designed specifically for mid/late stage tech companies seeking to build Product Management capability inside their organisations. The programme is delivered over six half days or 3 full days and is relevant to CEO's, Founders and Product Managers.

The goal is to provide the organisation with a clear Product Management framework and the skills to put the framework into practice. Organisations are invited to pick 6 areas of the Proxi Product Success Framework to focus on.

1. Product strategy alignment
2. Product Market Fit
3. Proposition design and development
4. Go-to-market planning
5. Managing in-life products
6. Resources, structure and process
7. Prioritisation
8. Product investment cases
9. Roadmap
10. Product ownership

Proxi ASSET costs $3,000 ex GST. less