The New Business 101 programme is delivered over 10 weeks. The programme is designed to develop management skills to build management capability for Senior Managers, Start-up Directors, Succession Purchasers through leadership transitioning and also those businesses that need a refresher to implement best practice structure.
It is practical and interactive with each week's 3 hour classroom workshop being delivered by an expert matter coach within The Engine.

The Engine will build your knowledge and management skills in:-

Accounting 101: You will be able to know which company structure is best; we will you through the rules and requirements of GST, provisional tax, drawings, PAYE, ACC; how to read budgets (Forecasts/Actuals), Profit & Loss and Balance Sheets.

Commercial Law 101: You will know the difference in business structure; the type of contracts you’ll need as a business; protecting your brand; borrowing money and requirements to protect your family through borrowing; wills, and trusts; Health & Safety and Employment – the law and your obligations; Understanding the difference in contracts and when to use what and when.

Sales 101 – You’ll learn how to market to clients – how to find your target market, where they are?; how do you get them to want what you have? You’ll uncover your ‘Unique Selling Point’ (USP)– what makes you special and different to your competitors; Winning Marketing Strategies – learn proven low cost methods that will generate new clients for your business; Sales 7 Steps of the Sales Process – Why this is crucial to your success; How to Close a Sale that you feel comfortable with and gets you the business!

Web Development, SEO & Social Media 101 – In this session you will uncover Digitisation for your business. How to attract traffic, leads and Clients Search Engine Optimisation(SEO) versus other visitor sources; Social media Overview; an introduction to social media, the different platforms, how to make your content 'pop' and the basics you need to know with Facebook Ads to drive more people to your business

Mastering Communication and Leadership Mastering 101 - communication and leadership grows your success at a personal and professional level. We will give you the knowledge, tools and strategies to make the best from your relationships. Developing stronger communication and leadership skills will grow your potential to get the results you want.


HR 101/Recruitment 101 - During this workshop we shall cover: Common Mistakes in Hiring; an overview of the different types of employment - permanent, fixed term, casual independent contractor vs employee employment agreement principles - what must be included and what else should be included managing the 90-day trial period I could also mention / touch upon things like managing the disciplinary process, performance management, dismissals, redundancy.

Brand Development 101 & Copywriting/PR 101 - There are some essential things to consider and some steps when you look at building a brand & PR. You’ll discover what you’ll need to develop valuable insights and how to involve your team; how to define your brand’s personality; brand-positioning and how to start to sell.

The Art of Networking 101 – Networking should be an important part of any business. This workshop will have you working on pitching your 60 second elevator pitch; understanding the etiquette of Networking; Growing Business Connections; Lead Generation for BDM’s/Sales Team; LinkedIn; and how to build successful and legal Direct Marketing Databases.

The investment of this workshop is $5000 + GST per person. All materials and workbooks are included. less

Success - A 12-month tailored programme The Engine Success works with you one to one, twice monthly for 2-3 hours to build your management capability skills so your business will have the capacity to thrive & grow and transition to the next level of business for success.

Each session will train you to develop expertise to deliver outcomes in:

• Business Planning. A new business growth plan, critiqued by leading business experts – The Engine. You will mobilise your planning and strategy function to a modern approach enabling a sound and committed succession & exit strategy within 12 months.

• Improve your Business Processes. A thorough look at operational procedures, identifying areas of duplication will provide an introduction of best practice processes and systems for efficiency and look at areas of waste. The Engine, a specialist in Six Sigma and will look to increase knowledge on LEAN (good manufacturing practices) to move you through all areas of your business to create a value and cost proposition for competitive advantage.

• Practice Good Governance – You’ll explore director roles and responsibilities, identify the risks to correct and immediately improve your decision-making at board level. Your Governance will deliver a 5-year strategic plan that will include business continuance and exit strategy. Governance will allow you to be ‘ready’ for the unexpected and improve the business’s sustainability.

• Designing your own Marketing Strategy – You will develop the brand strategy to increase your competitive advantage to improve your value proposition. The Engine will introduce you to building a marketing calendar of activity that is visible and measurable. Automating marketing functions through digital platforms and networking to grow further sustainable pipelines.

• How to improve Customer Engagement & Satisfaction – You will develop a customer journey map at strategic level by establishing a systematic customer & staff feedback process. This will enable you to build on communication techniques to develop a comprehensive customer-centric business focus as well as be more agile and responsive to change.

• People Management – Your people are your best asset. You’ll discover how best to engage your staff and create meaningful relationships. Improved performance through trust and delegation will provide employee satisfaction & retention. Your improved leadership skills and our coaching advice on building management capability within your team will plan ahead for succession and business continuance.

• Financial Management – By implementing a robust discipline to review your P & L and balance sheet monthly you will understand the numbers, identifying areas requiring improvement and/or areas that need to be closely reviewed and actioned. You will be able to cashflow forecast to understand your costs, plan for resources & purchasing and improve your trading terms.

• Sales Management – Better sales team’s performance through agreed & achievable KPI’s and performance feedback. Introduce networking to deliver sustainable growth pipelines.

• Improved work/life balance and a new approach to mental and physical health.


This programme is designed to be comprehensively tailored to the specific requirements of the business and the committed time and pace of the owner.

Costs will vary depending on the size and scope of the business but typically start from $1995 - $3495 + GST per month for 12 months. less

Incubator - A 12-month tailored programme, The Engine Incubator will coach you one to one, twice a month for 2-3 hours per session to help build skills, capabilities and support required to help build your start-up or innovative idea into a sustainable business, whether it be a social enterprise, e-commerce business, high tech venture, or revitalising a family business. It is our intent to develop key skills in learning how to build and scale your start-up, understand essentials of effective pitching, how to connect with industry experts and investors, and to build strong relationships to help you thrive through a healthy work-life balance.

Each session will train you to develop expertise to deliver outcomes in:

• Business Planning – You will mobilise your planning and strategy function to a modern approach to provide you with clarity and purpose to achieve with efficiency your goals.

• Marketing – You’ll have an agreed brand strategy to increase your competitive advantage to improve your value proposition. The Engine will introduce and coach you on a marketing plan including a marketing calendar of activity that is visible and measurable. New skills will have you delivering marketing functions through digital platforms and networking to grow further sustainable pipelines.

• Customer Engagement & Satisfaction – You will further cement your value proposition to know the right customer for your business. This will enable you to build on communication techniques to develop a comprehensive customer-centric business focus to be responsive and agile.

• Financial Management – You will have confidence to cashflow forecast enabling full comprehension of costs to plan for resources & purchasing and improve the company’s debtor payments. Together we will review and refine your trading terms to meet cashflow objectives.

• People Management – Your improved leadership skills will make for a better leader & communicator. Improved trust, delegation, staff efficiency and retention.

• Good Governance – Acute awareness of director roles and responsibilities you will have identified risks to correct and immediately improve your decision-making at board level.

• Process Improvement – Introduce processes and systems for efficiency and look at areas of waste (“lean management”). From this you will save time (through efficiency and automation) – time that can be used elsewhere in the business.

• Refined value proposition and an agreed strategic sales plan.


This programme is designed to be comprehensively tailored to the specific requirements of the business and the committed time of the owner.

Costs will vary depending on the size and scope of the business but typically start from $1995 -$2495 + GST per month. - less