We always start with a marketing plan before tactics. Why? - We want you to get results.
Who is this for? - Kiwi business owners who's marketing isn't working.
Work with Leverage to craft a custom marketing strategy to help you attract and retain your dream clients.
Why do you need a Marketing Action Plan?
01 - Just "doing" marketing isn't enough
Having a purpose and metric behind every tactic is what will generate results.
Preparing a marketing plan takes a great deal of research and preparation, and that's where we come in to help you.
02 - The same old isn't working anymore
What used to work is no longer producing results.
The market is always changing, from your competition to your consumers, and your strategy and activities need to change to keep up.
03 - Your team needs guidance
Using a structured plan gives your team a path and a purpose.
You can reduce experimenting with time and money and get to work.
MARKETING ACTION PLAN: What You Get?
STEP 1
Overview
In-person or Zoom Strategy session.
Spend the day downloading all we need to know about your company. We want to know past results, present state, and your future goals. We then come back to you with an overview of how we see your company and confirming the KPIs and information that will be the basis for every step of the plan ahead.
STEP 2
Goal Setting
We confirm the goals you want to reach, both hard and soft: sales increases, website traffic, leads, additional team members, new product offerings, increased distribution. And we begin to map the levers needed to make those successes happen.
STEP 3
Persona Identification & Messaging
We help you discover and label your ideal and actual clients.
This informs the messaging on your website, the content that should be created, the channels to spend time on, and how to increase your revenue by talking to the right personas, at the right time.
STEP 4
Website Deep-Dive
We need to understand where your website is underperforming and where it's working well. And we also do a market analysis of what your competition is offering in its technology that can woo your prospects away.
STEP 5
Remarkables
What makes your business different? What can none of your competitors claim? This whole process of dissecting your business, and building a plan to reach your goals, uncovers what makes you remarkable. These remarkables are worked into every aspect of your plan to help you stand out amongst the competition, and close leads.
STEP 6
Digital Content Strategy
There's a science to creating content to reach your personas, and we produce the right formula of content and channels for your business. Using research on topics and trends, we create a plan for timely and educational content (think blogs, videos, ebooks, e-newsletters, whitepapers, infographics) to attract your prospects, delight your clients, and strengthen your web presence. A digital ad strategy follows, guiding you on the ads and budget to help drive traffic, leads, and closed clients.
WRAP UP
DELIVERY Final Marketing Plan
Through the process, we work with you the business owner to deliver a custom Marketing Action Plan -with a phased plan to carry out the initiatives over the next 3,6 and 12 months.
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Let's Go!
Investment required is $5000 (plus GST). The services will be provided at a rate of up to $400 plus GST per hour. The workshop will generally involve two of our professional advisors and last for 4 hours but will depend on the size and complexity of the business.
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