2020 Marketing Action Plan Workshop - COVID-19
Categories: Marketing
Service available in: Auckland, Waikato, Taranaki, Wellington, Canterbury, Otago, Southland, Northland, West Coast, Bay of Plenty, East Coast, Hawke's Bay, Manawatu Wanganui, Marlborough Nelson Tasman
Description
We always start with a marketing plan before tactics. Why? - We want you to get results. Who is this for? - Kiwi business owners who's marketing isn't working. Work with Leverage to craft a custom marketing strategy to help you attract and retain your dream clients. Why do you need a Mar more
We always start with a marketing plan before tactics. Why? - We want you to get results.

Who is this for? - Kiwi business owners who's marketing isn't working.
Work with Leverage to craft a custom marketing strategy to help you attract and retain your dream clients.


Why do you need a Marketing Action Plan?

01 - Just "doing" marketing isn't enough
Having a purpose and metric behind every tactic is what will generate results.
Preparing a marketing plan takes a great deal of research and preparation, and that's where we come in to help you.

02 - The same old isn't working anymore
What used to work is no longer producing results.
The market is always changing, from your competition to your consumers, and your strategy and activities need to change to keep up.

03 - Your team needs guidance
Using a structured plan gives your team a path and a purpose.
You can reduce experimenting with time and money and get to work.



MARKETING ACTION PLAN: What You Get?


STEP 1
Overview
In-person or Zoom Strategy session.
Spend the day downloading all we need to know about your company. We want to know past results, present state, and your future goals. We then come back to you with an overview of how we see your company and confirming the KPIs and information that will be the basis for every step of the plan ahead.

STEP 2
Goal Setting
We confirm the goals you want to reach, both hard and soft: sales increases, website traffic, leads, additional team members, new product offerings, increased distribution. And we begin to map the levers needed to make those successes happen.

STEP 3
Persona Identification & Messaging
We help you discover and label your ideal and actual clients.
This informs the messaging on your website, the content that should be created, the channels to spend time on, and how to increase your revenue by talking to the right personas, at the right time.

STEP 4
Website Deep-Dive
We need to understand where your website is underperforming and where it's working well. And we also do a market analysis of what your competition is offering in its technology that can woo your prospects away.


STEP 5
Remarkables
What makes your business different? What can none of your competitors claim? This whole process of dissecting your business, and building a plan to reach your goals, uncovers what makes you remarkable. These remarkables are worked into every aspect of your plan to help you stand out amongst the competition, and close leads.


STEP 6
Digital Content Strategy
There's a science to creating content to reach your personas, and we produce the right formula of content and channels for your business. Using research on topics and trends, we create a plan for timely and educational content (think blogs, videos, ebooks, e-newsletters, whitepapers, infographics) to attract your prospects, delight your clients, and strengthen your web presence. A digital ad strategy follows, guiding you on the ads and budget to help drive traffic, leads, and closed clients.

WRAP UP
DELIVERY Final Marketing Plan
Through the process, we work with you the business owner to deliver a custom Marketing Action Plan -with a phased plan to carry out the initiatives over the next 3,6 and 12 months.

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Let's Go!

Investment required is $5000 (plus GST). The services will be provided at a rate of up to $400 plus GST per hour. The workshop will generally involve two of our professional advisors and last for 4 hours but will depend on the size and complexity of the business. less
Contact: Ross Allen
Email: ross@lvrg.nz
Phone: 0272790528
Website: http://www.lvrg.nz
COVID-19 Digital Enablement Strategy
Categories: COVID-19 Support, Digital Enablement
Service available in: Auckland, Waikato, Taranaki, Wellington, Canterbury, Otago, Southland, Northland, West Coast, Bay of Plenty, East Coast, Hawke's Bay, Manawatu Wanganui, Marlborough Nelson Tasman
Description
One on one coaching to provide business with advice on e-commerce/website development, creating social media campaigns to increase awareness/sales, optimising business functions through digital tools. Aim to help businesses, plan, make decisions and increase their digital update to improve produ more
One on one coaching to provide business with advice on e-commerce/website development, creating social media campaigns to increase awareness/sales, optimising business functions through digital tools.

Aim to help businesses, plan, make decisions and increase their digital update to improve productivity, save costs and increase sales or customer engagement.

Leverage has helped businesses across NZ and is recognised nationwide for its independent advice and resources.

All support will be one on one and specifically tailored to individual client's circumstances.

We are very experienced as to the method of delivering the services including Zoom and other online delivery modes, phone and, in due course, face to face as we expect support to continue post lockdown.


The format can include (and is flexible in delivery):

- Scoping call to understand the businesses digital maturity and business needs
- 4 hour workshop. This session will be facilitated with Leverages digital strategy team and owners of the business with the objective of creating an actionable roadmap to deliver digital objectives.
- Follow up call to work with businesses to execute the actions identified in the roadmap.


Investment required is $5000 (plus GST). The services will be provided at a rate of up to $299 plus GST per hour. The workshop will generally involve two of our professional advisors and last for 4 hours but will depend on the size and complexity of the business. less
Contact: Ross Allen
Email: ross@lvrg.nz
Phone: 0272790528
Website: http://www.lvrg.nz
COVID-19 Marketing Support
Categories: COVID-19 Support
Service available in: Auckland, Waikato, Taranaki, Wellington, Canterbury, Otago, Southland, Northland, West Coast, Bay of Plenty, East Coast, Hawke's Bay, Manawatu Wanganui, Marlborough Nelson Tasman
Description
We always start with a marketing plan before tactics. Why? - We want you to get results. Who is this for? - Kiwi business owners who's marketing isn't working. Work with Leverage to craft a custom marketing strategy to help you attract and retain your dream clients. Why marketing? 01 more
We always start with a marketing plan before tactics. Why? - We want you to get results.

Who is this for? - Kiwi business owners who's marketing isn't working.
Work with Leverage to craft a custom marketing strategy to help you attract and retain your dream clients.


Why marketing?

01 - Just "doing" marketing isn't enough
Having a purpose and metric behind every tactic is what will generate results.
Preparing a marketing plan takes a great deal of research and preparation, and that's where we come in to help you.

02 - The same old isn't working anymore
What used to work is no longer producing results.
Your market is always changing. From your competition to your consumers. Your strategy and activities need to change to keep up.

03 - Your team needs guidance
Using a structured plan gives your team a path and a purpose.
You can reduce experimenting with time and money and get to work.

Our team of marketing and multi-media experts are available to work one-on-one with business owners, managers and staff in a range of areas of marketing.

The areas we can provide advice on include:

- Marketing Strategy
- Advertising and communications planning
- Campaign planning
- Redefining your target audiences
- Re-branding
- Video strategy
- Imagery storytelling for your target audience
- Photo and video shoot planning
- Written content direction
- Social media planning and implementation
- Search engine advertising
- Digital & traditional marketing planning
- Marketing automation
- Website content & customer journey
- Measuring your marketing results


We are very experienced as to the method of delivering the services including Zoom and other online delivery modes, phone and, in due course, face to face as we expect support to continue post lockdown.


The format can include (and is flexible in delivery):

- Scoping call to understand the businesses and business needs
- 4-hour marketing deep dive. This session will be facilitated with Leverages marketing strategy team and owners of the business with the objective of developing actionable roadmap to deliver marketing objectives.
- Follow up call to work with businesses to guide execution the actions identified.

The services will be provided at a rate of up to $299 plus GST per hour. The engagement will generally involve two of our professional advisors and last for 4 hours but will depend on the size and complexity of the business.
The estimated cost of an engagement is $5000 less
Contact: Ross Allen
Email: ross@lvrg.nz
Phone: 0272790528
Website: http://www.lvrg.nz
Marketing Support
Categories: Marketing
Service available in: Auckland, Waikato, Taranaki, Wellington, Canterbury, Otago, Southland, Northland, West Coast, Bay of Plenty, East Coast, Hawke's Bay, Manawatu Wanganui, Marlborough Nelson Tasman
Description
We always start with a marketing plan before tactics. Why? - We want you to get results. Who is this for? - Kiwi business owners who's marketing isn't working. Work with Leverage to define a clear strategy to help you attract and retain your dream clients. We work one on one with you to de more
We always start with a marketing plan before tactics. Why? - We want you to get results.

Who is this for? - Kiwi business owners who's marketing isn't working.
Work with Leverage to define a clear strategy to help you attract and retain your dream clients.

We work one on one with you to define a clear set of marketing goals and then work backward to establish action steps that will likely lead to the attainment of those goals.

Our small but specialised team and our strategy offering usually involves one or more of our Team to broaden the conversation and to provide further depth and value to our client.

Our strategy offering can include either a standalone marketing plan that is for a defined time period.

Ideally, though we work with our clients both on the plan and also on an ongoing basis so that we can adjust where necessary and provide support, accountability and a marketing resource they can count on.

Our pricing for strategy consulting from our Team is $225 / Hour + GST less
Contact: Ross Allen
Email: ross@lvrg.nz
Phone: 0272790528
Website: http://www.lvrg.nz