Are your digital media efforts keeping pace with consumers’ changing habits? Are you looking to the horizon, or plugging away and hoping your digital activity is still relevant?

Through this tailored workshop you can come away knowing:

- Where you currently are – let’s take stock of all your digital assets, and what they’re doing for you
- What level of digital maturity does your organisation have, and what can you do to take it to the next level?
- Which goals are most important to you (big picture) and the micro goals you can work on to achieve them
- Where to spend your money and which platforms to be on today and into 2020+

You’ll learn:
- How to deliver sophisticated content and ad campaigns (through both paid and organic methods) – don’t just produce content for the sake of content
- Where the organic (unpaid) digital marketing opportunities exist now (combating the diminishing reach of brands) – hint: it’s not your facebook posts
- Which metrics to pay attention to, based on your specific goals
- How to measure the effectiveness of your marketing efforts (digital or otherwise)
- How to identify where things aren’t working, and adapt to fix them

You’ll come away with:
- Social / digital landscape trends for 2019 / 2020
- Templates to help you evaluate marketing decisions now and in the future
- The outline for your comprehensive digital media strategy, that you can take away and continue to evolve in real life

This is a one-on-one workshop tailored to focus on the unique needs of your organisation.

Time commitment: 2 x 3.5 hour sessions

Investment: $775 for 1 - 4 team members from the same organisation.

Additional costs for venue, catering and larger group sizes available on request.

InHouse Marketing Workshops offer practical real-world learning opportunites to help you Think, Plan and Do. Ask us for a testimonial.

Contact: Jodi Baxter
Email: jodi@inhousemarketing.co.nz
Phone: 0221566817
Website: www.inhousemarketing.co.nz less

We know owning or running a SME business is hard work! It can seem like you are always busy working in the business rather than on the business. Any business guru will tell you that this approach helps you survive not thrive. Our one on one sessions are all about helping you THRIVE. Over four sessions, we will progressively take you through the critical stages required to develop a SMART Marketing Plan. In each session, you will LEARN more about marketing and then apply that knowledge to BUILD your SMART Marketing Plan using our Marketing Toolkit.
Workshop 1: Define Your Foundations- 2.0 hours
LEARN- What is marketing? What is branding all about? Why is it important? Review Simon Seneks Golden Circle.
BUILD- Using our Marketing Toolkit Templates you will define your business foundations.
• Why do you get out of bed in the morning? Vision/Purpose.
• How do you do it? What values guide your business and set you apart?
• What do you do? All the tangible things your customers/consumers see?
Workshop 2: Understand the Environment you operate in- 2.0 hours
LEARN – Techniques to evaluate external and internal factors that impact on your business -PEST, Category Review, Channel Review, Competitor Profile, Consumer Insights, SWOT
BUILD- Using our Marketing Toolkit Templates you will complete your Environmental Analysis and SWOT
Workshop 3: Understand Your Brand and Business USP - 2.0 hours
LEARN- What is a brand – Positioning, Personality, Benefits Ladder, Strategy Choice Model Customer/Consumer Benefits Ladder
BUILD – Using our Marketing Toolkit Templates you will define your brand positioning and choose key strategies
Workshop 4: Complete Your SMART Marketing Plan – 2.0 hours
LEARN- About setting goals, objectives, strategies, and tactics (GOST), The 5 P’s of Marketing, Setting Budgets, Tracking Outcomes.
BUILD- Using our Marketing Toolkit Templates you will complete a detailed 12 month plan – what you will do, when you will do it and who will do it.
Time Required: 8 hours in Workshops plus 8 hours of support time from InHouse Marketing to complete your Marketing Toolkit Templates and a 12-month marketing plan.
Venue: Your Offices
Cost: $1850.00 + GST includes workshop and support time for 1-4 people from your business.
Included: Marketing Toolkit Templates

Contact: Marise Gunderson
Email: marise@inhousemarketing.co.nz
Phone: 0279014181
Website: www. inhousemarketing.co.nz less