"Tourism Fast Track provides tourism business owners and managers with new practical concepts that can be implemented in their business straight away. The programme offers participants a mix of market research and statistics, best practice examples, business planning, branding, marketing and customer experience management relevant to their businesses.

The course includes four half day workshops interspersed with two hours of one-to-one coaching. The workshops cover:
• Designing and Managing the Customer Experience – including improving quality and therefore value offered to customers.
• Systems to Deliver Growth – supporting consistent delivery of highly valued visitor experiences.
• Product Marketing and Distribution – to gain more customers, improved yield and seasonality.
• Working Together to Accelerate Growth – exploring cooperative marketing and development opportunities to build brand awareness and grow visitation.

Course participants are also presented with a series of user-friendly templates including a customer satisfaction survey, a Marketing Development Plan, a Tourism Marketing and Development Calendar and a sample media release.

4 x 3 hour workshops (generally over two to four weeks)
2 hours one-to-one coaching to assist with implementing new ideas.

$661 to $889 per participant for 10 to 16 people per course. Note: lower cost relates to 16 participants.

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"This two workshop course follows on from ELEVATE / Tourism Fast Track – ideally 12 months after completion. It includes two half day workshops that cover:
• Positioning to Survive in the New Tourism Economy – enabling businesses to assess the value of different customer types and identify new and more valuable market segments.
• New Ways to Market and Sell Tourism Experiences – focusing on the need to improve the benefits being communicated to potential customers and improving the quality of the messaging in both traditional and new media environments.

2 x 3 hour workshops (ideally held in one day to keep travel costs to a minimum).

$210 to $319 per participant for 10 to 16 people per course. Note: lower cost relates to 16 participants.

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"A half day workshop for owners and senior managers of tourism businesses:
• Positioning to Survive in the New Tourism Economy – enabling businesses to assess the value of different customer types and identify new and more valuable market segments.

3 hour workshop.


$111 to $168 per participant for 10 to 16 people per course. Note: lower cost relates to 16 participants.

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Welcome to a new one on one coaching service for tourism business owners and managers designed to improve bottom line performance right from the start of the programme. The training / coaching is delivered by a network of independent specialists in the New Zealand tourism industry who are able to provide you with directly relevant experience, contacts, tools and templates.

You can choose the areas that you’d like to focus on from a comprehensive menu of 24 tourism specific training / coaching modules. Training material is provided at the start of each two hour module and includes a mix of best practice examples or user-friendly templates for you to start using straight away. One on one coaching then provides you with a practical pathway to implement improvements as soon as possible. Each module is delivered by phone / Skype and email in order to keep costs down.

The tourism specific modules include:
- Success Factors: Understanding the critical success factors for your tourism business
- Changing Markets: Adapting to new tourism market dynamics
- Visioning: Originating or reviewing your vision and work / life balance
- Effective Planning: Business planning and setting priorities for action
- Brand Postioning: Strengthening your brand positioning in a changing market
- Customer Experience Management: Enhancing your visitor experience
- Improving Service: Delivering exceptional service consistently
- Experience Development: Making more of your authentic stories and enriching the visitor experience
- Pricing that Works: Pricing products for international and domestic markets
- International distribution and wholesale pricing
- Yield Management: Setting up simple and profitable yield management techniques
- Distressed Inventory: Identifying opportunities to earn additional last minute revenue
- Product Development: Creating new reasons for visitors to buy your products and packages
- Marketing Planning: Marketing plans that improve your marketing effectiveness
- Direct marketing for tourism businesses
- Selling and Up-selling: Proactive sales approaches that work
- Sales Management: Planning sales activities for greater overall impact
- Online booking systems
- Social media / online communities of interest
- Quality Assurance: Formal and infomal options to assure visitors of your quality
- Sustainability: Improving visitor experiences by enhancing your local environment
- Safety Management: New approaches to meet new regulations
- Business Finance: Improving bottom-line performance
- Selling Up: Preparing your business for sale

Each module is two hours in duration and offers a mix of training material and one on one coaching.

Options:
The Full Year: 12 modules over 12 months $2,948 + GST
The Off Season: 6 modules over 6 to 9 months $1,844 + GST
The Triple: 3 modules over 6 months $922 + GST
The Sampler: 1 module $345 + GST

Learn more about this new service by contacting Craig Wilson at craig@qualitytourism.co.nz or phone 0800 364 262 or 027 241 0549 www.qualitytourism.co.nz
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This one day training course provides tourism business owners with ideas on how to develop and promote appealing new packages relevant to market niches such as cycle tourism, wine tourism, heritage tourism etc. The second half of this day relates to improving marketing impact and ability to generate new sales.

The day is split into two half day workshops that cover:

- New Reasons for Visitors to Buy Your Experiences – developing new packages for new market segments (within your own product portfolio and with other tourism businesses).

- New Ways to Market and Sell Tourism Experiences – focusing on the need to improve the benefits being communicated to potential customers and improving the quality of the messaging in both traditional and new media environments.

$270 + GST per participant (Minimum 10 participants) less