"A half day workshop for owners and senior managers of tourism businesses:
• Positioning to Survive in the New Tourism Economy – enabling businesses to assess the value of different customer types and identify new and more valuable market segments.

3 hour workshop.


$111 to $168 per participant for 10 to 16 people per course. Note: lower cost relates to 16 participants.

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This one day training course provides tourism business owners with ideas on how to develop and promote appealing new packages relevant to market niches such as cycle tourism, wine tourism, heritage tourism etc. The second half of this day relates to improving marketing impact and ability to generate new sales.

The day is split into two half day workshops that cover:

- New Reasons for Visitors to Buy Your Experiences – developing new packages for new market segments (within your own product portfolio and with other tourism businesses).

- New Ways to Market and Sell Tourism Experiences – focusing on the need to improve the benefits being communicated to potential customers and improving the quality of the messaging in both traditional and new media environments.

$270 + GST per participant (Minimum 10 participants) less

The primary outcome is to understand the potential to replace some or all lost income to ascertain whether a business can survive through the disruption caused by Covid-19 and to plan for the recovery period.

One-on-one advisory modules include:
• Market segment analysis to assess the potential to generate new sources of revenue to replace disrupted market segments
• Product refinement and development required for replacement segments
• Relevant distribution channels to reach new target markets
• Pricing and upselling strategies
• Assessment of brand impact when changing segments
• Assistance in preparation of a tourism recovery plan
• Plan implementation assistance.

Each module is a 2 hour session on Zoom / phone with email exchanges of information and plans.

$150 + GST per hour less

The primary outcome is to understand the potential to replace some or all lost income to ascertain whether a business can survive through the disruption caused by Covid-19 and to plan for the recovery period.

One-on-one advisory modules include:
• Market segment analysis to assess the potential to generate new sources of revenue to replace disrupted market segments:
• Product refinement and development required for replacement segments
• Relevant distribution channels to reach new target markets
• Pricing and upselling strategies
• Assessment of brand impact when changing segments
• Assistance in preparation of a tourism recovery plan
• Plan implementation assistance.

Each module is a 2 hour meeting or session on Zoom / phone with email exchanges of information and plans.

$150 + GST per hour less