The Marketing Foundation Program is designed to help you create a solid marketing strategy for your business, in a way that makes regular, ongoing marketing easy and effective.
Whether you’ve been in business for a day or a decade, this is a program that will help you grow your business. It will help you find and connect with your ideal clients and create revenue opportunities with marketing that works.
The Marketing Foundation Program is built around Maple Marketing’s guiding principle of “strategic action”. We set in place the right marketing strategy to support your business objectives, and then create a course of action that will get you moving forward, consistently towards growth.

Outcomes you will receive:
• Effective, affordable, practical ideas for marketing that works
• A written marketing plan, ready to start implementing right away
• Clarity around your best prospects, where to find them, and how to generate revenue from them
• The language and messaging you need to use to convince them to buy
• Definition of where you sit in the marketplace and how you stand out from your competitors
• Review of your current marketing activity, with suggested revisions where applicable
• A clear picture of where you should be spending your marketing budget
• Ongoing support and hands-on help to keep you on track and implementing
• Regular accountability and tracking to ensure that marketing objectives get set and measured
• Introductions to other trusted service providers if required (e.g. designer, SEO expert, printer, etc)

Audience:
This program is ideal for you if you:
• own or manage a business that you’re trying to grow
• know you need to be more organised and strategic with your marketing, but never seem to find the time to do it
• want an easy marketing plan that you can start using straight away
• recognise the value of having a strategic approach to your marketing which helps add to your bottom line and increase revenue

Format and content:
The Marketing Foundation Program consists of 6 modules that form the basis of your marketing strategy, covering your business objectives, offer, features and benefits, target audience, messaging, marketplace, competitors, pricing. We’ll look at marketing channels that you can use, online and offline, including social media, content sharing and email marketing. And then we’ll put it all together. We concentrate on a plan of action, supported by comprehensive strategy behind it.

Investment: $3600 + gst
This is a one-on-one program of 6 x 2 hour sessions delivered at your office (Auckland based).

To discuss the Marketing Foundation Program further, please get in touch by emailing Renata@MapleMarketing.co.nz or phone Renata Mathewson on 021 555 210. less

This full-day workshop is perfect for the business owner or management team that wants a marketing strategy developed in a customised, hands-on format.
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Built around Maple Marketing’s guiding principle of “strategic action”, we’ll set in place the right marketing strategy to support your business objectives, and then create a course of action that will get you moving forward, consistently towards growth.

Outcomes you will receive:
• An in-depth, customised marketing workshop held at your workplace, focussed on your business and your competitive marketplace
• Effective, affordable, practical ideas for marketing that works
• A detailed, actionable marketing plan to follow for the next 6 to 12 months
• Clarity around your best prospects, where to find them, and how to generate revenue from them
• The language and messaging you need to use to convince them to buy
• Definition of where you sit in the marketplace and how you stand out from your competitors
• A clear picture of where you should be spending your marketing budget


Audience:
This program is ideal for you if you:
• own or manage a business that you’re trying to grow
• want an easy marketing plan that you can start using straight away
• recognise the value of having a strategic approach to your marketing which helps add to your bottom line and increase revenue

Investment:
$1800 + gst for up to 5 participants (Auckland based) (9am – 4pm)
Additional $150 + gst each additional participant
Follow up sessions optional: $150 + gst p/h, for participants within 12 months following workshop

To discuss the Marketing Plan Day further, please get in touch by emailing Renata@MapleMarketing.co.nz or phone Renata Mathewson on 021 555 210. less

Great copywriting – it’s the glue that holds all your marketing and communications efforts together.
It’s the easiest way to cut through the clutter and reach the people you’re trying to attract.
It’s the essential ingredient in generating more sales, securing more deals, growing a business.

At Maple Marketing, our definition of great marketing is: GETTING THE RIGHT MESSAGE TO THE RIGHT AUDIENCE.
And we do that by applying a strategic marketing approach to copywriting.

In this Training Course we’ll help you get to the heart of what your customers want to know in order to do business with you.
We’ll get crystal clear on who you’re targeting, what they need, and how to best present your offer to them.
We’ll review the copy you’re already using in your marketing collateral, sales tools, website content, tender responses or any other materials where you need to have compelling copy.
We’ll work on creating meaningful messaging that will move people – to act, engage, visit and purchase.

Outcomes you will receive:
• Clarity around your best prospects, their needs and problems – and what they need/want to know in order to do business with you
• The language and messaging you need to use to convince them to buy
• A renewed understanding of what benefits and outcomes you’re selling – and how to articulate those to prospects
• Review of your current marketing collateral from a copywriting point of view, with suggested revisions where applicable
• Introductions to other trusted service providers if required (e.g. designer, SEO expert, printer, etc)

Audience:
This course is ideal for you if you:
• own or manage a business that you’re trying to grow
• know you need to improve the copywriting and messaging that you’re currently using in order to bring in more sales
• recognise the value that clever copywriting can make to maximise your marketing efforts

Format and content:
Part 1 of the Marketing Copywriting Course consists of an in-person training session at your workplace. This is a half-day session of 4 hours.
Part 2 of the Course is a phone/Skype session (1 hour) where we review together actions that you have taken and copy that you have written after completing Part 1. We usually allow two weeks between Part 1 and 2.

Investment:
$1200 + gst for up to 3 participants (Auckland based; 4 hours on site, plus 1 hour follow-up session)
Additional $150 + gst each additional participant
Any additional follow-up sessions optional: $150 + gst p/h, for course participants.

To discuss the Marketing Copywriting Course further, please get in touch by emailing Renata@MapleMarketing.co.nz or phone Renata Mathewson on 021 555 210. less