Social Marketing as a Business Tool
Categories: Marketing
Service available in: Auckland, Waikato, Taranaki, Wellington, Canterbury, Otago, Southland, Northland, West Coast, Bay of Plenty, East Coast, Hawke's Bay, Manawatu Wanganui, Marlborough Nelson Tasman
Description
"An in-depth hands-on course to both understand social marketing and the integrated strategy behind it and to get participants started using the tools including Twitter, Youtube, Facebook, Linkedin, iGoogle, Flickr and QR codes. Presented by David Kinane the course covers: • Why build a social net more
"An in-depth hands-on course to both understand social marketing and the integrated strategy behind it and to get participants started using the tools including Twitter, Youtube, Facebook, Linkedin, iGoogle, Flickr and QR codes.
Presented by David Kinane the course covers:
• Why build a social network for your business?
• How and why a social network can work for you.
• Demographics and traditional marketing from push to pull marketing and the theory of the long tail.
• Build it and they will come? How hard does your online presence work for you?
• What tools can you use to make sure that web traffic comes to your website, wiki, blog etc
• How connecting and informing builds traffic.
• Pulling it all together. Linking the parts to ensure that the egg timer is flowing both ways. You are sending out information, sharing information, picking up information and linking back to your primary objective, your blog, wiki, Facebook page or website.

3 days, 9am-4pm– This can be run as three consecutive days or held over a three week period $1200-$1500pp depending on nature of delivery and location.
Minimum 8 people
Follow-up coaching and One to One sessions are charged at $150/hr. It is proposed these be delivered by phone or Skype. If face to face/on-site assistance is required this can also be considered with each client or group of clients based on the location, level, nature and timing of coaching required. The cost of travel and accommodation will be included as required. Travel is charged at actual for flights and taxis and mileage at .71c km.
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Contact: Jackie Gurden
Email: jgurden@xtra.co.nz
Phone: 03 768 5444
Website: http://www.gurdenconsulting.co.nz
"Creating Your Own Social Media Content
Categories: Marketing
Service available in: Auckland, Waikato, Taranaki, Wellington, Canterbury, Otago, Southland, Northland, West Coast, Bay of Plenty, East Coast, Hawke's Bay, Manawatu Wanganui, Marlborough Nelson Tasman
Description
"The 3 day Social Marketing as a Business Tool course provides participants with all the essentials to get started in social marketing. For those who identify they want to add blogs to their online marketing content or make their own videos separate 1 day workshops have been developed to show partic more
"The 3 day Social Marketing as a Business Tool course provides participants with all the essentials to get started in social marketing. For those who identify they want to add blogs to their online marketing content or make their own videos separate 1 day workshops have been developed to show participants how to:
• Create video clips for websites and social media
• create a Wordpress blogsite about niche topics.
1 day, 9am-4pm

$500 pp/day
Minimum 8 per course.
Note: The price may be location dependent.
Follow-up coaching and One to One sessions are charged at $150/hr. It is proposed these be delivered by phone or Skype. If face to face/on-site assistance is required this can also be considered with each client or group of clients based on the location, level, nature and timing of coaching required. The cost of travel and accommodation will be included as required. Travel is charged at actual for flights and taxis and mileage at .71c km.
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Contact: Jackie Gurden
Email: jgurden@xtra.co.nz
Phone: 03 768 5444
Website: http://www.gurdenconsulting.co.nz
All About Websites
Categories: Marketing
Service available in: Auckland, Waikato, Taranaki, Wellington, Canterbury, Otago, Southland, Northland, West Coast, Bay of Plenty, East Coast, Hawke's Bay, Manawatu Wanganui, Marlborough Nelson Tasman
Description
"For businesses contemplating a website but don't know where to start, this independent course will help participants identify what they need to know and think about. The content includes: • build it yourself or have it built by a professional • domain name or email continuity • Content Managemen more
"For businesses contemplating a website but don't know where to start, this independent course will help participants identify what they need to know and think about. The content includes:
• build it yourself or have it built by a professional
• domain name or email continuity
• Content Management Systems, template sites, self built websites and blogs
• tools for DIY websites
• the 9 point marketing strategy
• setting up e-commerce via PayPal
1 day, 9am-4pm

$500 pp/day
Minimum 8 per course.
Note: The price may be location dependent.
Follow-up coaching and One to One sessions are charged at $150/hr. It is proposed these be delivered by phone or Skype. If face to face/on-site assistance is required this can also be considered with each client or group of clients based on the location, level, nature and timing of coaching required. The cost of travel and accommodation will be included as required. Travel is charged at actual for flights and taxis and mileage at .71c km.
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Contact: Jackie Gurden
Email: jgurden@xtra.co.nz
Phone: 03 768 5444
Website: http://www.gurdenconsulting.co.nz
Is Your Business Making the Most of Mobile Technologies?
Categories: Business Systems, Marketing
Service available in: Auckland, Waikato, Taranaki, Wellington, Canterbury, Otago, Southland, Northland, West Coast, Bay of Plenty, East Coast, Hawke's Bay, Manawatu Wanganui, Marlborough Nelson Tasman
Description
"More and more businesses are no longer location dependent. Today's dynamic mobile world has staff increasingly off-site with clients, and there is an ever expanding range of technologies and applications to assist business and promote products. This course has been designed to present • what is ha more
"More and more businesses are no longer location dependent. Today's dynamic mobile world has staff increasingly off-site with clients, and there is an ever expanding range of technologies and applications to assist business and promote products. This course has been designed to present
• what is happening in the mobile world
• using mobile phones to their full potential, understanding smartphones and business applications
• mobile marketing - SMS, websites, location based social marketing and QR codes
• mobile computing - mobile broadband, tablets, netbooks, smartphones, iPads,
• finding the right solutions for your business.
1 day, 9am-4pm

$500 pp/day
Minimum 8 per course.
Note: The price may be location dependent.
Follow-up coaching and One to One sessions are charged at $150/hr. It is proposed these be delivered by phone or Skype. If face to face/on-site assistance is required this can also be considered with each client or group of clients based on the location, level, nature and timing of coaching required. The cost of travel and accommodation will be included as required. Travel is charged at actual for flights and taxis and mileage at .71c km.
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Contact: Jackie Gurden
Email: jgurden@xtra.co.nz
Phone: 03 768 5444
Website: http://www.gurdenconsulting.co.nz
Cloud Computing – Applications for Business
Categories: Business Systems
Service available in: Auckland, Waikato, Taranaki, Wellington, Canterbury, Otago, Southland, Northland, West Coast, Bay of Plenty, East Coast, Hawke's Bay, Manawatu Wanganui, Marlborough Nelson Tasman
Description
"Many business applications exist in the cloud or cyberspace. How do we know what’s available and how to use them. This workshop presents: • internal business applications - Office.com, collaboration tools, Google Docs, Web Meetings • On-line data storage – what’s available, how to access it, secu more
"Many business applications exist in the cloud or cyberspace. How do we know what’s available and how to use them. This workshop presents:
• internal business applications - Office.com, collaboration tools, Google Docs, Web Meetings
• On-line data storage – what’s available, how to access it, security, pricing, benefits and issues
• On-line liaison with customers - DimDim, Tokbox, Adobe Connect, Skype, Google Latitude

Note: This workshop can be tailored for individual business needs
1 day, 9am-4pm $500pp
Minimum 8
Note: The price may be location dependent.
Follow-up coaching and One to One sessions are charged at $150/hr. It is proposed these be delivered by phone or Skype. If face to face/on-site assistance is required this can also be considered with each client or group of clients based on the location, level, nature and timing of coaching required. The cost of travel and accommodation will be included as required. Travel is charged at actual for flights and taxis and mileage at .71c km.
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Contact: Jackie Gurden
Email: jgurden@xtra.co.nz
Phone: 03 768 5444
Website: http://www.gurdenconsulting.co.nz
Augmented Reality
Categories: Marketing
Service available in: Auckland, Waikato, Taranaki, Wellington, Canterbury, Otago, Southland, Northland, West Coast, Bay of Plenty, East Coast, Hawke's Bay, Manawatu Wanganui, Marlborough Nelson Tasman
Description
"Augmented Reality can be used in a wide range of applications including marketing of products and services, visualizing data and information, and entertainment through interactive games and location driven activities. With an Augmented Reality app on a phone customers can view 3D models, videos more
"Augmented Reality can be used in a wide range of applications including marketing of products and services, visualizing data and information, and entertainment through interactive games and location driven activities.

With an Augmented Reality app on a phone customers can view 3D models, videos and photos of products, promotions and offers simply by scanning adverts in a magazine, poster or newspaper. Digital content can also be geo-tagged or locked to a location - when customers enter a specific location your digital information – product, promotion, discount offer etc. will appear as a video, 3d model, sound clip or photo/image on their phone.
In this workshop participants learn how to setup Augmented Reality for their business in print advertising and geo-location hotspots.

Note: This workshop can be tailored for individual business needs
1 day, 9am-4pm
This workshop is led by Eric Martini and will be available from February 2012
$500 pp/day
Minimum 8 per course.
Note: The price may be location dependent.
Follow-up coaching and One to One sessions are charged at $150/hr. It is proposed these be delivered by phone or Skype. If face to face/on-site assistance is required this can also be considered with each client or group of clients based on the location, level, nature and timing of coaching required. The cost of travel and accommodation will be included as required. Travel is charged at actual for flights and taxis and mileage at .71c km.
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Contact: Jackie Gurden
Email: jgurden@xtra.co.nz
Phone: 03 768 5444
Website: http://www.gurdenconsulting.co.nz
Tools for a Mobile World
Categories: Business Systems, Marketing
Service available in: Auckland, Waikato, Taranaki, Wellington, Canterbury, Otago, Southland, Northland, West Coast, Bay of Plenty, East Coast, Hawke's Bay, Manawatu Wanganui, Marlborough Nelson Tasman
Description
You have the smartphone that can do it all. Perhaps you have a tablet device too? You have a computer on your desk in the office. So how do you harness the potential these devices offer, even if you are in the truck, servicing clients or out in the paddock? More and more businesses are no longer more
You have the smartphone that can do it all. Perhaps you have a tablet device too? You have a computer on your desk in the office. So how do you harness the potential these devices offer, even if you are in the truck, servicing clients or out in the paddock?

More and more businesses are no longer location dependent. Today's dynamic mobile world has business owners and staff increasingly off-site with clients, and there is an ever expanding range of technologies and applications to assist business and promote products.

This workshop will introduce you to the tools that can enable this and give you strategies to master the computer in your pocket (your smartphone) for the benefit of your business.

The course will cover:
•There is more to a Smartphone than AngryBirds!
•Getting all of your devices: computer, phone and tablet talking to each other.
•Sharing documents between devices – Always have the most up to date information in your pocket.
•Social marketing whilst you work with Twitter, Facebook and LinkedIn from your phone.
•Keeping the team informed with applications that enable collaboration no matter where you are.
•Integration of services.
•Synchronisation over devices – collaboration.
•Smartphone or not? Nokia Windows8, iPhone, RIM, Android.
•Benefits, collaboration, seamless sharing of resources, synchronisation between devices and services.
•Building customer experience opportunities via your phone and sharing live.
•Servicing reps on the road, sharing images, video to gain support, share new products.
•Security and Commercial sensitivity.
•One- to- many solutions for informing customers, Twitter, Facebook etc.
3 hr workshop
$250 pp pending location
minimumm 8 people
Follow-up coaching $150/hr pending method and location. less
Contact: Jackie Gurden
Email: jgurden@xtra.co.nz
Phone: 03 768 5444
Website: http://www.gurdenconsulting.co.nz
Making Social Media Work for Your Business
Categories: Marketing
Service available in: Auckland, Waikato, Taranaki, Wellington, Canterbury, Otago, Southland, Northland, West Coast, Bay of Plenty, East Coast, Hawke's Bay, Manawatu Wanganui, Marlborough Nelson Tasman
Description
A well planned social marketing strategy is a key tool for many businesses today. It enables you to link with existing customers, attract new clients and keep you in touch with what others are saying about your company. This one-day workshop will help your business harness the power of social market more
A well planned social marketing strategy is a key tool for many businesses today. It enables you to link with existing customers, attract new clients and keep you in touch with what others are saying about your company. This one-day workshop will help your business harness the power of social marketing.

We will review how social marketing can work for your business and help you:
•create information using these tools to inform customers about services you offer
•identify where others are talking about your business so you can join the conversation.
•develop a social marketing plan for your business
Importantly also, we will introduce you to the tools that will synchronise and automate your social marketing so you can get on with the job of running your business.
Full day workshop $600 pp pending location, minimum 8 people
Followup coaching $150/hr pending location and method of consultation. less
Contact: Jackie Gurden
Email: jgurden@xtra.co.nz
Phone: 03 768 5444
Website: http://www.gurdenconsulting.co.nz
Marketing Your Business with Social Media
Categories: Business Planning, Marketing
Service available in: Auckland, Waikato, Taranaki, Wellington, Canterbury, Otago, Southland, Northland, West Coast, Bay of Plenty, East Coast, Hawke's Bay, Manawatu Wanganui, Marlborough Nelson Tasman
Description
Facebook? Twitter? YouTube? LinkedIn? Which tool is right for your business? This two day workshop will enable you to develop a strategy the harnesses the power of social media to grow your potential customer base, enable products, services and information to be in front of your target market when more
Facebook? Twitter? YouTube? LinkedIn? Which tool is right for your business?
This two day workshop will enable you to develop a strategy the harnesses the power of social media to grow your potential customer base, enable products, services and information to be in front of your target market when they want it, reduce lead times on purchases and bookings and ensure you are not missing out on valuable business opportunities.

The course will cover:

Why build a social network for your business?
How and why social media can work for you
The tools: Twitter, Facebook, LinkedIn, Youtube, Blogs and more
Demographics push and pull marketing
How hard does your online presence work for you -tools to drive traffic to your site?
Pulling it all together
Making your social marketing strategy fit your workflow
Automation


$1000 + GST pp
Minimum 8 per course.
Note: The price may be location dependent.

Follow-up coaching and One to One sessions are charged at $150/hr. It is proposed these be delivered by phone or Skype. If face to face/on-site assistance is required this can also be considered with each client or group of clients based on the location, level, nature and timing of coaching required. less
Contact: Jackie Gurden
Email: jgurden@xtra.co.nz
Phone: 03 768 5444
Website: http://www.gurdenconsulting.co.nz