Do you want to be able to drive more revenue online, track your return on investment, and improve your brand online?

This series of 7 courses will help you determine your marketing strategies and areas you can focus your efforts online to ensure your online presence is optimised to grow your business.

Each session walks through real examples and world class practices you can implement in your business which have brought results like :

- 1100% ROI with an online ad campaign
- Brought 139% extra traffic to a motel's website
- Made a local service provider appear top of search for his key terms.

All techniques discussed apply to all businesses with an online presence and only covers legitimate techniques - no dodgy marketing techniques, just practical steps you could apply to your business in areas your web developer won't tell you about.

These courses are deep dives into the different aspects of digital marketing from :

- What's Important Online Today, and Why
- Measuring Your Return On Investment Using Google Analytics
- Email Marketing
- Video Marketing
- Online Reputation Management
- Advanced AdWords
- Advanced Facebook.

Many businesses performing digital marketing in-house end up wasting money by underutilising platforms. These courses can bring your in house staff right up to date with the latest techniques.

A previous attendee of only one of these courses said "...this course fast tracked by learning by 6 months and probably way more...we ended up getting 100 more bookings within one month of the course".

Fully Charged Media is a certified Google Partner, and is certified in Google AdWords and Google Analytics.

The whole series of courses can be run live in person, or one on one online. Each course is 3 hours in length.

The whole series starts at $2500 for group training.
Each course is 3 hours long, with over 25 hours of world class content to fast track your learning.

You will get real takeaways and insights you can apply to your business and show how you can track results. less

Are you working on, or considering a new online presence?

These workshops will ensure your website brief contains all the correct information allowing your web agency to get the correct scope, containing the features you really need.

In the workshop I'll cover items to consider such as search engine optimisation, conversions and how to measure your return on investment. I'll also ask many questions to ensure your online presence aligns with your business goals.

Workshop costs from $1000 but may save you thousands during your development. less

This course provides an overview of what's important in Digital Marketing today and why.

Does digital marketing confuse you, or perhaps you don't know which area to prioritise, and what else you need to consider over and above a website?

This course will provide an overview of the different elements of digital marketing and how they all need to interact to drive more revenue, and boost your online presence. Digital Marketing is far more than just your website and after attending you will be able to identify areas to prioritise.

The following topics are covered :

- Essential Tools to Measure Your Website’s Effectiveness

- Simple Techniques I’ve Used To Boost Visitors By 139.73%

- Search Engine Optimisation (SEO) Tips ‘n’ Tricks

- Structure Your Content For Search Engine Ranking Results (SEO)

- The Importance Of 3rd Party Websites For Your Brand

- How To Compare Your Rank Against Competitors
(The Right Way To Measure Results)

- Why I Don’t Care What Your Company Name Is In Search Results
(and why you shouldn’t either)

This course starts from $350 and involves 3 hours of training, either one on one, or in a group. less

Are you struggling to identify what returns you are getting from your online marketing?

Almost everything can be tracked online, and sometimes it involves just a small extra step from what you are currently doing.

You can track the revenue gained by sending an individual email, attach goals to email registrations through to the ROI from your digital marketing campaigns. You can even track offline phone calls to help create an accurate cost per acquisition.

If you don't measure activities and revenue online, you can't accurately tell what's working, and what's not.

Remove the guesswork by attending this course.

Topics covered are :

- Discover How To Track Your Social Media ROI (and Email, Advertising and more)

- Justifying Your Marketing Spend
(Are those campaigns and Ads really worth it?)

- Measuring Your Business Goals Online

- Discover Where You’re Losing Visitors Online

- How To Track Your Ad Campaigns Correctly

- Find Out The Demographics Of Your Website Visitors
(are they really what you expect?)

- BONUS : Google Tag Manager and Universal Analytics Overview

Learn from a Google Analytics Certified Individual and registered Google Partner.

This is a course which normally runs as a group session, or can be arranged one on one by request.

The course lasts 3 hours, and starts at $350. less

How to use the full value of your videos online to drive more leads.

Video marketing is much more than just uploading a video to YouTube. Many businesses make a significant investment in video whether that's time, or money (or both!) and it's key to use this asset to it's full advantage to :

- Drive More Leads
- Drive More Revenue
- Increase Visitor Engagement On Your Website

Attend this course to see how video marketing can complement your digital marketing strategy.

Topics covered are :

- Learn To Use YouTube The Right Way
(there’s more than just uploading a video, but it’s easy)

- Increase Sales and Opt-ins Using Advanced YouTube Features

- Learn Simple Tricks To Enhance Embedded Videos
(Stop your competitors videos playing after yours,
Prevent Ads appearing over your videos)

- How To Get The Most Return From Your Videos
(cross channel content marketing,
How to use videos on Facebook)

- Pros and Cons Of Different Video Hosting Options

This is a course which normally runs as a group session, or can be arranged one on one by request.

The course lasts 3 hours, and starts at $350. less

Learn about Targeted Ads, Retargeting and The Latest Features.

Facebook can get a 'bad rap'. Your reach is decreasing after all the efforts you've spent building your tribe, competition is increasing, and you may be questioning the returns of the platform that many businesses now consider as a 'Pay To Play' platform. The reality is most marketing platforms cost you revenue, either time, money or both.

Attend this course to discover how to take your Facebook marketing to the next level.

Topics covered are :

- Stepping Beyond The Standard Facebook Ad Editor
(Power Editor and why you should be using it)

- How To Track Your Social Media ROI & Conversions

- Facebook Remarketing

- Advanced Targeting Using Existing Data
(Unlock the power of our existing customers and website visitors)

- Facebook Competitions And Data Capture Using 3rd Party Tools

BONUS : Why You Shouldn’t Avoid Google Plus

This is a course which normally runs as a group session, or can be arranged one on one by request.

The course lasts 3 hours, and starts at $350. less

Good marketers will say 'The Money's In The List' - But only if you use it correctly.

On average businesses reported 23% of revenue coming from email marketing*, yet the majority of smaller businesses don't have a strategy in place.

Email marketing is consistently quoted as the marketing channel with the biggest return on investment, and often it is the cheapest channel to use, with your most engaged customers.

Attend this course to discover how to drive revenue with email marketing and give you a competitive advantage.

Topics covered are :

- Boost Revenue From Your Existing Contacts

- How To Track Return On Investment From Email

- Pros and Cons Of Different Email Marketing Platforms

- Split Testing Emails – Boost Your Open and Click Through Rates

- Increase Engagement – Spicing Up That Email Title

This is a course which normally runs as a group session, or can be arranged one on one by request.

The course lasts 3 hours, and starts at $350.

(* Source: econsultancy.com) less

Stop Wasting Money On Google AdWords - Discover Tips and Tricks To Increasing ROI.

It's very easy to create an AdWords campaign in-house, but it's another thing to make that campaign effective and to track the results correctly. Ineffective tracking may cause you to cancel campaigns you think aren't working, but in reality, they may be great performers.

Your website design also affects your campaign performance.

Attend this course to discover tips and tricks towards running an effective campaign, from a certified Google Analytics individual and a Google Partner.

Topics covered include :

- Most In House Advertisers Are Wasting Money – Don’t Be One Of Them

- New AdWords Features To Reduce Your Cost Per Click

- Optimising The User Experience To Reduce Campaign Overspend

- Stop Paying For Irrelevant Clicks

- Tracking Your Ad Campaign Properly – Both Online and Offline
(your campaigns may be doing better than you think)

This is a course which normally runs as a group session, or can be arranged one on one by request.

The course lasts 3 hours, and starts at $350 in a group environment. One on one training available. less

A bad online reputation is costing you money - Discover how to get effective online reviews and manage your reputation and 'social proof' online.

Negative reviews often lurk in places you're not even aware of yet they are costing you revenue, and it's a specialist area hardly mentioned by your web developers.

Attend this course and discover how to control your online reputation using both free and paid tools, how to protect your brand's image online to improve your search engine results, and give you competitive advantage online.

Topics covered include :

- Overview of Free and Paid Tools To Manage Your Online Reputation

- Discover Different Ways to Hide Negative Content

- Taking Control of Your Online Reputation On Third Party Websites
(It’s more than just Tripadvisor)

- Using Reviews To Boost Your ‘Social Proof’ and Search Rankings

- Tracking Your Ad Campaign Properly – Both Online and Offline
(your campaigns may be doing better than you think)

Discover an area of your online presence your web developer generally won’t talk about

This is a course which normally runs as a group session, or can be arranged one on one by request.

The course lasts 3 hours, and starts at $350. less

Learn how to interpret Google Analytics to improve your customer journey, increase conversions and calculate your return on investment.

Google Analytics data can be confusing. This workshop will ensure you can interpret these numbers to improve your online presence, your customer journey, and ensure you are focusing your marketing efforts in the right areas to grow your business across multiple online channels.

Discover if your social media efforts are really paying off.

After understanding this data, you'll be able to prioritise your different marketing efforts and budgets from organic SEO through to email marketing and paid campaigns so you can use digital channels more effectively to get higher returns.

Find the gold in the data that's often overlooked, yet is the most important when it comes to digital marketing.

This full day workshop will go through a course showing solid examples of how an incorrect analytics installation can lead to you making the wrong marketing decisions. The workshop will highlight limitations with some other third party systems (e.g. booking engines) to ensure you get your online brief and system requirements complete to cater for these scenarios.

You can walk through the course using your own account and own data to put the knowledge into perspective, with plenty of time for Q&A.

$695 + GST Per Person for group courses.

One on One workshops can be arranged from $1100 + GST depending on requirements and location.

These workshops have been run successfully online so your location is no object.

One on one workshops tend to last 3-4 hours using your account for examples. You will benefit more from the workshop if you share specific insights you are looking to get from the course beforehand. less

Transition from just posting and boosting posts, into a fully fledged advanced Facebook marketer!

This full day workshop will show you how to maximise your use of Facebook far beyond just posting.

Topics covered range from utilising existing assets like email lists through to remarketing, segmentation and advanced targeting.

Different ad types and the latest 2016 innovations will be covered, as well as how to dig into the data to find our more about what's working with your campaigns, and what's not.

Find out how to structure your creative and ad campaigns to get the most insights.

Bring your own device, and walk through using your own account to solidify your understanding, with plenty of time for Q&A.

Prerequisites : Facebook Advertising account (you'll have one if you've boosted a post before).

$697 for a group course.

One on one available, price depending on circumstances and location. less

Learn how to use Google Tag Manager to improve the analytics of your website on this full day course.

Understand why Google Tag Manager is a great way to deploy your Google Analytics tracking, and how to track other metrics that matter such as :

- Form Completions (e.g. Enquiry Forms)
- Phone Number Clicks
- Social Media Clicks
- Downloads (e.g. PDFs)

...and how send data about these events to Google Analytics and create Goals based on these events.

We'll also cover how to add Facebook conversion tracking through Google Tag Manager so you can start to optimise your Facebook campaigns.

Once it's initially set up, Google Tag Manager allows you to change tracking without having to rely on your web developer to deploy changes allowing more flexibility and faster deployments.

This workshop is a bring your own device so you can have a basic Google Tag Manager installation up and running by the end of the day.

You can walk through the course using your own account and own data to put the knowledge into perspective, with plenty of time for Q&A.

$695 + GST Per Person for Group Courses (minimum 4).

One on Ones can be arranged with pricing depending on requirements and location.

Note : You must have full access to your Google Analytics and Website code to get the most benefit from this course. Without this you will still get a full understanding of Google Tag Manager. less

In real life you'd never expect to go from a first date to full blown marriage would you? Unfortunately that's what most businesses do online. Straight from the advert to an expected sale.

Human psychology generally doesn't work like that.

This assessment workshop will step through your business and identify areas of improvement in the customer value journey from awareness through to becoming advocates and raving fans.

The interactive workshop is based on different stages of human psychology and maps that onto your customer journey. The focus is largely towards digital marketing (but not exclusively), and how different elements can be applied to :

- Help grow your business
- Retain customer loyalty
- Grow customer lifetime value

We will workshop through different stages such as :
- Awareness
- Engagement
- Subscribe
- Conversion
- Excitement
- Ascension
- Advocacy
and finally Promote.

Many areas of digital marketing and platforms will be discussed to identify areas of improvements which will help you grow your business, and prioritise the next steps.

This session is a workshop which runs up to a full day, walking through your business and its current customer journey.

You will end up with a journey map with plenty of new ideas to work on and develop.

Ideally this workshop is delivered on location with a few key members of your team.

Prior to the session it would be beneficial if you complete a profile of your ideal customer.

Workshops start from $2000/day plus travel expenses where relevant.
(travel expenses not covered by voucher funding) less

Achieve Digital Marketing Clarity During COVID-19

Do you have some ideas about moving online and changing your business and just want some clarity on the best way forward?

Whether its how to get your website up and running, how to build your online store, how to accept payments, or which marketing channels you can use, this call will help brainstorm your ideas and get you clarity on your next steps.

Fully Charged Media are specialists in digital marketing covering areas from digital strategy through to tracking return on investment and training. We have worked with hundreds of NZ businesses mainly in the areas of tourism marketing and ecommerce.
We are certified Digital Marketer Partners and Trainers, Google Partners, Shopify Partners and are part of global analytics and Google Ads agency masterminds.


Time commitment : Up to 2 hrs

Please come to the call with a vision of your goals and be ready to explain where you are and what you want to achieve. If you are online already, we can go through your current customer journey.

Cost $500 + GST.
Method of delivery : 1:1 Call via online meeting channels.

To make a booking speak to your RBP representative then contact Darren Craig on 0217 43107 pr darren@fullychargedmedia.com to discuss. less

Coaching and Strategy for Businesses Harnessing Digital Marketing Due To COVID-19

This programme is tailored for your needs to help you get clarity for your next steps with digital marketing and online implementation as you move into new areas, or wish to change your current offering.

We are specialists in tourism marketing, ecommerce, digital strategy and fast ways to implement online. We can help you prioritise your work, and suggest options for your implementation and considerations to take into account during the process.

Process will be :
- Initial 2 hour Discovery / Strategy call
This may be enough if you just want some clarification and direction

- Review of your digital marketing across all channels, and your online customer journey
- Advice on fastest ways to implement online
e.g. how to build ecommerce capability using platforms such as Shopify, fast ways to accept payments online, how to approach your website build, fast options for tradies and similar niches.
- Coaching to enhance your internal skillsets going forward
- Advice around which marketing channels to use
e.g. Paid (Google Ads / Facebook), Organic and SEO
- Implementation support
- Digital Marketing Strategy consultation
This will help ensure you are focusing on the correct channel and method for your goals.


Fully Charged Media are specialists in digital marketing covering areas from digital strategy through to tracking return on investment and training. We have worked with hundreds of NZ businesses mainly in the areas of tourism marketing and ecommerce, including some of the countries largest operators.

We are certified Digital Marketer Partners and Trainers, Google Partners, Shopify Partners and are part of global analytics and Google Ads agency masterminds.

Time commitment : Minimum 2 hrs for business owner, maximum 20 for the whole service overall depending on scope plus additional research time if appropriate.

Cost $250/hour + GST.
Method of delivery : 1:1 Coaching or Training via online meeting channels.


To make a booking speak to your RBP representative then contact Darren Craig on 0217 43107 or darren@fullychargedmedia.com to discuss. less