COVID-19 has turned much of the marketing world on its head, and ongoing uncertainties make it hard to navigate. But there are always opportunities in hard times - and we're all about helping businesses make the most of them.
If you're looking for a fresh start to meet the demands of the new era, we can assist you to develop a custom built programme that first, takes you through a series of steps from reviewing or setting your marketing objectives from scratch, to taking another look at target audiences, ways to reach them, brand, messaging and positioning. We cover risk and mitigation and explore the ways that COVID-19's sociological, attitudinal and socio economic shifts might impact your communications activities.
The next phase involves building a tactical implementation plan - what will you do, when? What resources (financial and human) will it take to execute it? What tools and platforms can help you better manage, monitor and track your results? How will you manage the multiple platforms and content themes that our complex multi-channel world demands?
Finally, we help you build a Communications Calendar to ensure a consistent, cohesive programme that is structured enough to cover all the bases but flexible enough to respond to the unpredictable landscape we all now find ourselves.
Our programme includes 6 hours of coaching/consulting support to be used over the three months following the development of your plan.
By the end of the programme you will have created a marketing communications plan that aligns with your higher level strategic goals, creates message sets crafted to individual audiences, identifies rational, cost efficient and evidence-based channels to get those messages out, creates a 12 month calendar of activity, and a framework for measurement and reporting.
This programme is designed for marketers and non-marketers alike - due to its one-to-one nature, it can be pitched to suit experience and aptitude levels. These prices are for individual, custom designed programmes - we are happy to provide a price for group coaching on request.
Duration: 6 sessions over a 6-12 week period
Output: jointly created Marketing Communications Plan covering a 12 month period
Time commitment - 38 hours
- Twelve hours individual consultancy and coaching
- Twelve hours for preparation, research and between-session work
- Eight hours to finalise your plan.
- Six hours one-on-one coaching
The cost of this programme is based on 48 hours of fees at $200 an hour. Should the project exceed this, we are happy to work on an hourly rate basis.