This one day training course provides tourism business owners with ideas on how to develop and promote appealing new packages relevant to market niches such as cycle tourism, wine tourism, heritage tourism etc. The second half of this day relates to improving marketing impact and ability to generate new sales.

The day is split into two half day workshops that cover:

- New Reasons for Visitors to Buy Your Experiences – developing new packages for new market segments (within your own product portfolio and with other tourism businesses).

- New Ways to Market and Sell Tourism Experiences – focusing on the need to improve the benefits being communicated to potential customers and improving the quality of the messaging in both traditional and new media environments.

$270 + GST per participant (Minimum 10 participants) less