You have done the hard work getting people to your website or store and have them purchase or sign up to hear more from your business through a regular newsletter.
We have seen a 2000% return on many newsletters we send out to clients existing databases and we want to teach you how to get this setup and automated to work for you and your business to nurture, up sell, cross sell and all of the above.
We will work to help you choose the correct platform and then look to advise you on how to setup and integrate this into your website or any other internal software required.
PRE WORK:
You will have an understanding and need to get the newsletters setup for your business.
WHAT WE COVER:
- Set up your email marketing software
- Define a schedule of frequency
- Identify audience segments
- Identify automation requirements
- Create segmented content strategy and content for your audiences
- Identify - nurture, upsell / cross sell strategy
- Identify campaign structure, length and frequency
- Identify metrics required to calculate ROI.
TIME REQUIRED:
- Weekly 2 hour sessions for 4 weeks.
- $195 per hour x 8 hours
= $1560+GST
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