Marketing Fundamentals is a one-on-one training course for CEO's / Business Owners in the technology sector.
The course is designed to train the CEO in the basics of technology marketing - from strategic market planning through to campaign development and commercialization of ideas in a practical and hands on way.
At the end of the 8-week training course the delegate will have a good understanding of marketing basics, have the skills, insights and templates necessary to run a marketing function and be confident engaging with agencies and marketing people.
The course is delivered over 8 weeks with one 2-hour training session each week (online or face to face) backed up by a two hour workshop (again online or face to face) where the learnings are applied to the business. At the end of the engagement CEOs will have a marketing plan for the next 12 months with budget, resourcing and itemised deliverables plus understanding of how to go about implementing the plan for success.
The course costs $12,000 ex GST.