We know owning or running a SME business is hard work! It can seem like you are always busy working in the business rather than on the business. Any business guru will tell you that this approach helps you survive not thrive. Our one on one sessions are all about helping you THRIVE. Over four sessions, we will progressively take you through the critical stages required to develop a SMART Marketing Plan. In each session, you will LEARN more about marketing and then apply that knowledge to BUILD your SMART Marketing Plan using our Marketing Toolkit.
Workshop 1: Define Your Foundations- 2.0 hours
LEARN- What is marketing? What is branding all about? Why is it important? Review Simon Seneks Golden Circle.
BUILD- Using our Marketing Toolkit Templates you will define your business foundations.
• Why do you get out of bed in the morning? Vision/Purpose.
• How do you do it? What values guide your business and set you apart?
• What do you do? All the tangible things your customers/consumers see?
Workshop 2: Understand the Environment you operate in- 2.0 hours
LEARN – Techniques to evaluate external and internal factors that impact on your business -PEST, Category Review, Channel Review, Competitor Profile, Consumer Insights, SWOT
BUILD- Using our Marketing Toolkit Templates you will complete your Environmental Analysis and SWOT
Workshop 3: Understand Your Brand and Business USP - 2.0 hours
LEARN- What is a brand – Positioning, Personality, Benefits Ladder, Strategy Choice Model Customer/Consumer Benefits Ladder
BUILD – Using our Marketing Toolkit Templates you will define your brand positioning and choose key strategies
Workshop 4: Complete Your SMART Marketing Plan – 2.0 hours
LEARN- About setting goals, objectives, strategies, and tactics (GOST), The 5 P’s of Marketing, Setting Budgets, Tracking Outcomes.
BUILD- Using our Marketing Toolkit Templates you will complete a detailed 12 month plan – what you will do, when you will do it and who will do it.
Time Required: 8 hours in Workshops plus 8 hours of support time from InHouse Marketing to complete your Marketing Toolkit Templates and a 12-month marketing plan.
Venue: Your Offices
Cost: $1850.00 + GST includes workshop and support time for 1-4 people from your business.
Included: Marketing Toolkit Templates
Contact: Marise Gunderson
Website: www. inhousemarketing.co.nz